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Pull, analyze, and visualize website and SEO metrics to inform site improvements and conversion trends (using tools such as Hotjar, SEM Rush, Google Analytics 4, Pardot, and Salesforce) Use of analytics tools such as Google Analytics 4, Google Tag Manager, Salesforce, and Looker Studio is critical.
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Attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), (m)PHASIZE (Publicis Media), Hudson River Group (HRG), Marketing Evolution, Google Attribution 360, Abakus (SAP), Conversion Logic, TVSquared, iSpot, C3 Metrics, Data Plus Math, IRI, etc.
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Strong knowledge of digital marketing tools and platforms, including Google Ads, Google Analytics, social media advertising, and SEO/SEM principles. Lead the marketing automation efforts to drive targeted campaigns and improve conversion rate with Salesforce Marketing Cloud Engagement (formerly PARDOT.
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Knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.) We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.
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Tracking and Reporting Create and analyze monthly client reports and provide competitive insights Pull relevant program data from popular analytics platforms such as Google Analytics, Looker/Google Data Studio, etc Qualifications: Minimum of 2+ years of experience in SEO with a proven track record required Excellent keyword research skills required Excellent writing, editing, and proofreading skills.
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Platform experience: Eloqua, Salesforce, LinkedIn, Google Analytics, Google Ads, Twitter, Facebook, preferred. In the Field Marketing team, our job is to build marketing programs that serve as a growth engine for the Grid Automation sales teams in North America (NAM) and Latin America (LAM.
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Hands-on experience in analytics components of one or more marketing or media platforms such as Adobe Analytics, Google Analytics. This is a custom analytics, research and consulting team that delivers data-driven strategic marketing insights to our clients.
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Strong analytical skills with experience in Adobe or Google Analytics, and familiarity with data warehousing services like BigQuery or Snowflake. Employ a data-driven approach to optimize marketing channel mix, develop new customer acquisition channels, collaborating with the analytics team to develop actionable reporting.
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Data Analysis and Optimization – ability to speak to your proficiency in analyzing data to optimize the customer experience and key performance indicators (KPIs) such as conversion rate, average order value, and customer frequencyOffice and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experienceExperience and familiarity with eCommerce platforms and CMS systems (e.g. Shopify, Magento, Salesforce Commerce, etc.
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Experience with PPC and SEO tools such as SEMRush, Google Analytics, and Excel/Google Sheets. This position requires being proficient with Search Engine Optimization (SEO); organic search strategy, paid search marketing, content optimization, key word research, and link-building.
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Proficiency with MS Office and Adobe Creative Suite (Photoshop, InDesign and Illustrator are a must), HTML, CSS and other markup languages, Google and Social Media Analytics, UTM Coding. Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM.
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Additionally, they provide digital audits, strategy, and analytics across multiple channels, including email, social media, and web marketing and advertising. Certification in digital marketing or relevant areas (e.g., Google Ads, Facebook Blueprint) is a plus.
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Able to leverage google analytics, search information, DTC metrics and other data sources to understand health of the business and make recommendations to drive business performance enhancementsFamiliar with performance marketing.
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Familiarity with web analytics platforms such as Google Analytics, Adobe Analytics, FullStory, etc. Ability to work effectively with cross-functional teams, including product management, analytics, and other teams within marketing.
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Data Analysis: Ability to analyze digital marketing metrics and data using tools like Google Analytics to identify trends, evaluate performance, and make data-driven decisions. Use Google Analytics along with (Magento) database order data to track key site metrics, analyzing channels and conversion rates to determine where to prioritize optimizations.
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