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Manager Sr - Digital Marketing
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Full-time
- Genuine Parts Company (NAPA Auto Parts) is actively seeking a dedicated Digital Marketing Leader to guide our B2C and B2B performance marketing initiatives.
- The ideal candidate will have a solid background in managing teams across SEM, SEO, Email/SMS, and digital content.
- Reporting to the Sr Director of B2C eCommerce & Omni-Channel, this position demands a highly strategic, analytical, and creative individual ready to drive innovation in digital marketing within a dynamic and fast-paced environment.
- Lead and execute a comprehensive digital marketing strategy to drive top-line growth through new customer acquisition and consistent ROI optimization across key performance marketing channels.
- Lead a team of professionals in collaborative efforts across Search Engine Marketing (SEO), Search Engine Marketing (SEM), Email/SMS, and digital content creation.
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