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Responsibilities to include but not limited to; creation of best-in-class & compelling sales collateral, overseeing ideation and storytelling of potential and existing partnerships, managing CRM & sales management system, leading all elements of audience research and ROI metrics (broadcast performance, social/digital impact, brand sentiment reporting, etc.
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Manage and execute digital media influencer marketing campaigns from signed SOW to post-campaign reporting. Lead client campaign calls to outline influencer selection and execution details and timeline.
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Assess ROI of ad spend, leveraging analytics to drive decisions on budget allocation and campaign improvements. Engage with content creators and influencers on TikTok to amplify campaign reach and impact.
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Define regional field marketing strategies and processes, qualify new events and conferences, vendor management, budget management, onsite strategy, pre-and post-event campaigns, and measure pipeline generation and ROI.
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Prepare and manage the event sales budget and forecasting, ensuring resources are allocated effectively to drive maximum ROI. A seamless merger of historic retrofit and new construction, our 271-room property features interior design by international style icon Kelly Wearstler, multiple dining options by local area culinary stars, a rooftop lounge and swimming pool, and 24,000 square feet of meeting and event space.
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Optimize and track paid Facebook Ads and Google Ads on a monthly basis (Cost, Leads, CPL, Clients, CPA, Revenue, ROI) Experience as a Marketing Manager or Director, Social Media Manager or Digital Marketing Manager or similar role is highly preferred.
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Strong technical literacy including Microsoft Office Suite and Delphi Amadeus. Work with the Executive Chef and Food and Beverage Director to establish profitable and competitive event menus that meet clients' needs.
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The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku's hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI), and FAST Channels Management (responsible for the strategy and execution behind FAST channels.
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Experience writing and distributing all forms of original content: press releases, media advisories, video scripts, fundraising appeals, social media posts, advertising, campaign taglines, talking points for the C Suite, op-eds, letters to the editor, blog posts, campaign briefs, social media toolkits, and other copy as needed.
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You will work collaboratively with the Sr. Social Media Manager and cross-functional teams to conceptualize, create, curate & publish daily content using social media best practices, analytics & campaign/brand priorities.
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Experience with digital media platforms such as SA360, DV360, Google Ads, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc. They will create reports and automated alerts and flag any non-standard nomenclature in Databricks and DOMO.
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Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through tools such as HCL Unica (Campaign / Interact), Python, SQL, and SAS. The MT&A team brings together a diverse range of technical and business expertise including market research, business analytics, data science and modelling, business intelligence, data strategy and governance, data management, campaign targeting and delivery, and visualization.
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Collaborate with Ad Ops, Corporate Sales & Account Strategy, and teams to actively develop campaign wrap reports, crafting a compelling campaign success story. Additional Information Skill Requirements: Proactive, nuanced, flexible, and organized creative partner with 4-5 years of experience in a marketing/brand partnerships at a digital publisher or agency with a knowledge of custom creative & design in an activations and campaign management.
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Leads in partnership with marketing management all phases of web development, including planning, design, development and implementation of web site best practices including but not limited to areas of campaign support, user experience, search engine optimization (SEO), reporting and ongoing digital optimizations.
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Do you want to work with the largest movie studios and streaming companies on complex online campaign setups, promoting their latest releases, and reaching millions of movie fans in over 140 countries.
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roi campaign jobs in Santa Monica, CA
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