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Reporting to the Sr Director of Performance Marketing, the ideal candidate will lead strategy, execution, and optimization of paid social campaigns with a primary focus on Facebook and TikTok. As part of the performance marketing team, you will execute an expert level of media buying across Facebook and strategize/execute a scaled growth plan for TikTok. You will also manage various media buying agencies for secondary social platforms and establish best practices to deliver sustainable growth.
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Collaboration and Coordination: Work closely with the marketing team and other departments to ensure that social media strategies are integrated into broader marketing campaigns.
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Live Tinted seeks a Social Media Manager to support our Brand Marketing team and be an interactive voice with our vibrant and enthusiastic community across our CEO and Founder, Deepica Mutyala’s social media platforms including ,but not limited to Instagram, TikTok, LinkedIn, Twitter/X, and Facebook.
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Create and execute a timely and impactful social media content calendar that incorporates highlights from merchandising, key product launches, PR moments, marketing events, and other monetizable brand moments.
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Freelancing and Consulting - social media marketing, graphic design, and more. Proficient in social media promotion and marketing. Thorough understanding of online media and marketing trends.
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Create and oversee deliverables ranging from social media packages (with a focus on growth channels including TikTok, Reels and YouTube Shorts), advertising assets, newsletter graphics, playlist cover art, animated cover suites, explainer videos, motion assets for social posts, ad-mats, social banners, music visualizers, lyric videos, and Spotify canvases.
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Skilled at crafting integrated marketing strategies across all channels and touchpoints, including social, community platforms, paid media and brand partners. What You Will Do Lead and develop campaigns as the driver of our Digital Community Marketing hub, which will include social, community, creator / influencer marketing leads, working as one holistic team.
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Establish relationships with shopper marketing vendors and agencies (ex: Quotient, Ibotta, Shopkick, Catalina, Inmar) and facilitate program planning and execution in partnership with paid media and ecommerce leads as appropriate.
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Develop and execute comprehensive paid media strategies that align with business goals, including but not limited to search engine marketing (SEM), display advertising, paid social media, and programmatic advertising utilizing paid media platforms such as Google, Meta, YouTube and Tiktok.
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Collaborate with social media team to develop strategies across multiple platforms (IG, TikTok, etc.) The role works closely with internal support centers of excellence (i.e., Product Development, Packaging, Sales, International) for brand management and agency partners (i.e., Entertainment, Marketing Services, Retail Marketing, Licensing) to deliver against our revenue goals and marketing activation to drive consumer demand.
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Proven track record of planning and executing multi-channel digital media strategies and campaigns focused on LinkedIn, e-mail, search, Twitter, and other leading digital channels Experience working with creative teams to effectively bring marketing strategies to life with visually engaging static and motion graphics that help meet and exceed strategic objectives.
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Work closely with the Marketing Manager, digital marketing, social media, design, email marketing, and other marketing teams to develop integrated marketing campaigns.
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Manage all creation and budgeting processes for all external marketing communications including, but not limited to, television, radio, print, outdoor, social media promotion, digital advertising (PPC/SEO), and e-mail activities Overseeing the production and distribution of marketing materials, such as brochures, newsletters, and website content.
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What You’ll Need 3+ years of experience within the social media, digital marketing, creator, and influencer marketing space for a consumer brand (in-house or agency) within the fashion/retail space.
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Advising internal clients on deal structures, physical production, rights and clearances, music licensing, distribution of television and digital content, the structure and administration of sweepstakes, sponsorships, product integration, new media initiatives, copyright/trademark issues, and other production, marketing, advertising, and licensing matters.
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social media marketing jobs Title: social media marketing associate Company: Hobbs Brook in Los Angeles, CA
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