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Minimum 1-2 years of strategy consulting for a top tier firm or 2-3 years in a corporate role in Strategy, Product, Marketing or Finance. Serving as a thought partner and thought leader for the VP, Strategy and for the broader organization, across all functional areas (Brand Leadership, IT, Finance, HR) and levels, including regular interaction across the IHOP and Applebee's teams.
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Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy. Desired Characteristics: Understanding of key consumer segments (California/Los Angeles, Domestic US, International) Travel & Resort Industry, Entertainment and/or Theme Park experience Event marketing and management Launching New Attractions or Products/Services Brand Management Licensed Partner Marketing models Additional Requirements: Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
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Support Regional Commercialization, Category, Publishing, Games and Global teams with franchise strategy development, licensee relationships, content pitches, planning and activationServe as franchise champion within division and support franchise stewardship efforts leading creation of product and/or marketing guidelines for brands/characters as needed.
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The Brand Manager, Marketing will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. The Brand Manager, Marketing will report into the Brand Marketing team.
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Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions.
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As the Product Marketing Manager for Sponsorships on the Global Brand & Video Solutions team, you will play a pivotal role in shaping the global go-to-market strategy and product roadmap for TikTok's premium sponsorship products.
$148,800 - $232,644 a yearExpandApply NowActive JobUpdated Yesterday - UpvoteDownvoteShare Job
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Brand Strategy: Work with the Director, Brand + Product Marketing to develop and execute a comprehensive brand strategy that aligns with our organization's mission and values.
ExpandApply NowActive JobUpdated 2 days ago - UpvoteDownvoteShare Job
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10+ years in integrated marketing roles, product marketing, brand marketing, segmentation marketing, communication, B2B and B2C Marketing, social media, digital marketing.
$119,000 - $160,000 a yearExpandApply NowActive JobUpdated 13 days ago - UpvoteDownvoteShare Job
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Reporting to the Sr. Director, Product Marketing, you will ensure the portfolio strategy aligns with the brand’s pillars of innovation and high performance, enhances the overarching brand story, and drives growth and market share across key accounts and regions.
ExpandApply NowActive JobUpdated 9 days ago - UpvoteDownvoteShare Job
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Create and manage all aspects of the US marketing and commercial plans for the assigned brands, including brand and product marketing strategy, product positioning, creative strategy briefs, market research and consumer insights, media/advertising, in-store displays, influencer marketing, ecommerce, public relations, licensing, web/internet, and targeted consumer/trade outreach and promotions.
$120,000 - $140,000 a yearFull-timeExpandApply NowActive JobUpdated 1 month ago - UpvoteDownvoteShare Job
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You are skilled in people leadership, communication, product and brand marketing, customer experience design, content, social media, and digital and in-person channels, and data analytics.
ExpandApply NowActive JobUpdated 19 days ago - UpvoteDownvoteShare Job
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A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.
ExpandApply NowActive JobUpdated 11 days ago - UpvoteDownvoteShare Job
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Assist eCommerce Manager with homepage content plans identifying key story telling moments based on delivery of product, marketing campaigns, and promotional calendar. Bachelor's degree in merchandising or business-related field or 3+ years of experience in online merchandising, marketing, or eCommerce for a top-tier direct-to-consumer brand.
$67,725 - $72,000 a yearFull-timeExpandApply NowActive JobUpdated 1 month ago - UpvoteDownvoteShare Job
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Our company is looking for a Brand Marketing Manager to help lead the growth and profitability of the nutribullet and magic bullet brands. Develop the brand strategy and oversee the execution of breakthrough campaigns that build brand awareness, affinity, and product adoption.
$100,000 - $120,000 a yearFull-timeExpandApply NowActive JobUpdated 2 months ago - UpvoteDownvoteShare Job
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Drive strategy, budget and execution of brand marketing initiatives through any medium required, ensuring a singular brand message across all consumer touch points including web, paid media, product, packaging, retail, events, social, catalog, collaborations etc.
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product manager strategy brand marketing jobs in Glendale, CA
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