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You'll be responsible for taking the "what" and "why" to create shopper & category insights and strategies that drive growth for the Confectionery category for Walmart & Sam's Club. You'll work closely with internal partners like consumer insights, category strategy, and advanced analytics as you build category growth strategies for Walmart.
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The Category & Shopper Insights Manager will partner with Henkel stakeholders and merchants to bring shopper-centric thought-leadership that delivers actionable solutions. The Walmart Category & Shopper Insights Manager must possess and consistently demonstrate an analytic aptitude, a high degree of proactiveness, strategic thinking, attention to detail, and operate with the highest level of integrity.
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Leverage all syndicated data resources, shopper insights platforms and research in support of the sales initiatives that ensure linkage with the category management plan. Trade & Shopper Marketing.
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Supports Walmart Merchant Team to ensure corporate objectives are met through tools such as, but not limited to, Circana (IRI), Luminate, Numerator, JDA/Prospace- Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
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The Manager, Category & Shopper Insights - Walmart is responsible for providing expert, non-biased consumer, shopper, and category insights that support the growth of the Pest Control category, Walmart, and SC Johnson.
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Minimum of three (3) years of prior experience in customer sales, category insights/management, analytics, shopper marketing/insights, or related field in a consumer products environment is required.
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Knowledge of syndicated scan (Nielsen/IRI) data, household panel data, Geo-Demographic data, planogram analysis (JDA), shopper research and marketing concepts. The Sales Categor Manager is responsible for translating category management principles into action through data analytics and consumer/shopper insights.
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3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights. You will apply category insights and expertise to identify opportunities for them to grow Energy Drink sales and retailer market share.
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Leverage Shopper Insights and Category Management resources appropriately. Utilize shopper and category knowledge to implement Assortment, Penetration and Marketing objectives. Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities.
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Incorporate advanced consumer data (Macro Level Insights Market Research, Consumer Decision Tree, Household Panel data, customer shopper data, Luminate/Madrid, rich mix, JDA) into analyses as relevant.
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Strong expertise with syndicated data (IRI/Nielsen) and Shopper Insights portals is preferred. 5+ years CPG business experience in category management, sales, business analytics and/or shopper insights.
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2+ years in Category Management or Shopper/Consumer Insights within the Consumer Packaged Goods industry. Drive accelerated growth, market share gains, and elevated customer partnership via category and shopper insights.
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ABOUT THE ROLEThe Manager, Category & Shopper Insights - Walmart is responsible for providing expert, non-biased consumer, shopper, and category insights that support the growth of the Pest Control category, Walmart, and SC Johnson.
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Creating and leading shopper and category-centric presentations (rooted in data, research and analysis that support Walmart’s goals). · Analyzing and providing insights on our category, channel and shopper trends.
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InboxDollars is the fun rewards club that pays you real cash for the everyday things you do online.
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shopper job in Rogers, AR
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