Marketing Communications Manager

OverviewThe Marketing Communications Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.Duties and responsibilitiesDeveloping and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.Creating and managing all marketing materials and collateral in line with brand direction.Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.Tracking the effectiveness of various campaigns and course corrections as required.Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assetsLeading the planning and implementation of PR and initiatives related to the brand.Assist with long-term branding strategy development aligned with business strategyQualificationsBachelor’s degree in Marketing, Business Administration, or a related field.Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistrMust have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.Must be able to travel 20% of the time