Sr. Brand Strategist

Role Overview: We are seeking a senior, research-grounded Brand Strategist to define, structure, and steward the company’s brand as it scales. This role works cross-functionally across marketing, product, sales, and executive leadership, translating complex business needs into actionable frameworks and ensuring brand strategy is strategically grounded, clearly positioned, and aligned across the organization.Key Responsibilities:Own and define brand strategy, including positioning, value proposition, and category narrativeLead brand messaging and storytelling to ensure clarity and consistency across all touchpointsDesign and execute market, customer, and competitive research to inform brand and go-to-market strategyPartner closely with executive leadership and cross-functional teams to align brand strategy with business and revenue goalsTranslate strategy into clear, actionable frameworks for teams to executeDevelop and maintain brand standards, frameworks, and long-term stewardshipPresent strategic recommendations to senior leadership with confidence and clarityExperience & Skills:10+ years in brand strategy, preferably in an in-house, tech, SaaS, startup, or hybrid B2B/B2C environmentProven experience shaping or evolving brands during launch, scaling, or significant transformationStrong research, analytical, and strategic planning capabilitiesAbility to turn complex insights and executive direction into actionable strategiesExcellent communication, presentation, and collaboration skillTraits:Forward-thinking, organized, and comfortable managing work end-to-endCollaborative, low-ego, and solutions-focusedAble to operate in fast-moving environments and anticipate business needsCommitted to long-term brand stewardship and growth