Regional Marketing Manager - Argentina

This is an exciting opportunity for an established marketing manager to take full ownership of one of our most dynamic and fast-growing markets. Argentina sits at the intersection of high crypto adoption, financial innovation, and a deeply engaged trading community - and we are looking for the right person to shape our presence here.As Regional Marketing Manager, you will lead a dedicated local team, craft campaigns that truly resonate with Argentinian clients, and have the autonomy to make real decisions in a market where your work will have immediate, visible impact.If you are passionate about fintech, understand the local landscape, and enjoy both strategy and hands-on execution - we would love to meet you.Responsibilities:Directly manage, mentor, and synchronize a local team of 4 specialists (KOL, Community, PR/Events, SEO), setting the direction, removing blockers, and creating an efficient environment.Develop quarterly marketing plans for locally relevant strategies for Argentina and its client community.Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results.Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities.Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns.Continuously monitor the Argentinian competitive landscape, emerging local payment methods, and cultural shifts to identify new opportunities and competitors.Requirements:4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or Community) in fintech, crypto, retail trading, or a comparable fast-moving industry.Expertise in organic and partnership-driven acquisition in Argentina and Latin America, including scaling KOL/Influencer marketing, local PR, offline events, and localized SEO/community building.Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI.Strong background in sourcing, auditing, and closing complex deals with Argentinian influencers, financial bloggers, and local partners.Solid hands-on experience with analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends.Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection.Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track.Native Spanish and fluent in business English for daily communication with the cross-regional teams.Will be a plus:Prior experience in Retail FX, CFD brokerage, or crypto exchange marketing in ArgentinaExperience using Agile project management tools like Jira, Confluence, or Asana to manage a local marketing team.An existing network of financial influencers, media contacts, or affiliate partners in ArgentinaKnowledge of financial advertising compliance in ArgentinaFamiliarity with AI and automation tools to support content and campaign production.We OfferWorking for a dynamically growing company15 paid vacation days per year10 paid sick leave days per year10 days for floating public holidaysMedical budgetOpportunity to work remotelyProfessional education budgetLanguage learning budgetWellness budget (gym membership, sports gear and related expenses)