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Innovate and manage content across new and existing social media channels to drive the narrative of GM's marketing objectives, enhancing the brand's visibility and impact. Direct the strategic development and execution of social media and influencer marketing initiatives across the GM brand and its consumer brands-Chevrolet, GMC, Buick, and Cadillac-aligning with GM's overarching marketing objectives.
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Passionate about the automotive industry, with a desire to stay ahead of trends in social media, influencer marketing, and digital technologies. General Motors is seeking a Head of Social and Influencer Marketing, a strategic leader tasked with overseeing and driving innovative social media and influencer marketing efforts across the entire organization.
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At least 10 years of experience in social media and influencer marketing, with a proven track record of leading and scaling social media efforts in a dynamic, high-growth environment.
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Deep knowledge of social media trends, platform algorithms, and influencer marketing strategies, with a history of executing successful campaigns that drive engagement and meet business objectives.
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Develop a center of expertise and lead a skilled team of GM employees and agency partners, managing a multimillion-dollar budget, and working in close collaboration with Marketing and Communications to ensure unified storytelling and brand amplification.
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The position will report directly to the Vice President of Cross Brand Marketing. Bachelor's degree in Business, Marketing, Communications, or a related field, with a strong understanding of digital marketing landscapes.
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Proven ability to work cross-functionally, collaborating with teams across marketing, PR, product, and analytics to achieve cohesive and impactful marketing initiatives. Understand earned media and the interconnectivity with paid and owned.
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The ideal candidate will bring a visionary approach to elevating GM's brand presence, driving innovation in content and influencer collaborations, and leveraging insights to inform strategies that resonate with our audience and strengthen our market position.
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Exceptional attention to detail and commitment to creating high-quality, engaging content that resonates with diverse audiences. This role is based remotely but if you live within a 50-mile radius of Atlanta, GA, Sunnyvale, CA, Austin, TX, Detroit, MI, Warren, MI, Pontiac, MI, or Milford, MI, you are expected to report to that location three times a week, at minimum.
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A strategic leader tasked with overseeing and driving innovative social media and influencer marketing efforts across the entire organization. Head of Social and Influencer Marketing.
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If you live within a 50-mile radius of Atlanta, GA, Sunnyvale, CA, Austin, TX, Detroit, MI, Warren, MI, Pontiac, MI, or Milford, MI, you are expected to report to that location three times a week, at minimum.
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The candidate will direct all media campaigns and will act as the hub between cross functional teams, including eComm, Data Driven Experiences, CRM, social engagement (owned), influencer (earned), content.
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We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.
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Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. A self-starter with the ability to operate in a fast-paced environment, manage multiple projects simultaneously, and pivot strategies based on market trends and insights.
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social media marketing jobs Title: content specialist Company: Robert Half The Creative Group
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