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Head of Social And Influencer Marketing
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- This role is based remotely but if you live within a 50-mile radius of Atlanta, GA, Sunnyvale, CA, Austin, TX, Detroit, MI, Warren, MI, Pontiac, MI, or Milford, MI, you are expected to report to that location three times a week, at minimum.
- General Motors is seeking a Head of Social and Influencer Marketing, a strategic leader tasked with overseeing and driving innovative social media and influencer marketing efforts across the entire organization.
- Develop a center of expertise and lead a skilled team of GM employees and agency partners, managing a multimillion-dollar budget, and working in close collaboration with Marketing and Communications to ensure unified storytelling and brand amplification.
- Direct the strategic development and execution of social media and influencer marketing initiatives across the GM brand and its consumer brands-Chevrolet, GMC, Buick, and Cadillac-aligning with GM's overarching marketing objectives.
- The ideal candidate will bring a visionary approach to elevating GM's brand presence, driving innovation in content and influencer collaborations, and leveraging insights to inform strategies that resonate with our audience and strengthen our market position.
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