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Direct the strategic development and execution of social media and influencer marketing initiatives across the GM brand and its consumer brands-Chevrolet, GMC, Buick, and Cadillac-aligning with GM's overarching marketing objectives.
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Passionate about the automotive industry, with a desire to stay ahead of trends in social media, influencer marketing, and digital technologies. General Motors is seeking a Head of Social and Influencer Marketing, a strategic leader tasked with overseeing and driving innovative social media and influencer marketing efforts across the entire organization.
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At least 10 years of experience in social media and influencer marketing, with a proven track record of leading and scaling social media efforts in a dynamic, high-growth environment.
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Deep knowledge of social media trends, platform algorithms, and influencer marketing strategies, with a history of executing successful campaigns that drive engagement and meet business objectives.
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Develop a center of expertise and lead a skilled team of GM employees and agency partners, managing a multimillion-dollar budget, and working in close collaboration with Marketing and Communications to ensure unified storytelling and brand amplification.
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Innovate and manage content across new and existing social media channels to drive the narrative of GM's marketing objectives, enhancing the brand's visibility and impact. Proven ability to work cross-functionally, collaborating with teams across marketing, PR, product, and analytics to achieve cohesive and impactful marketing initiatives.
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Build and lead a demand generation center of excellence that includes cross-functional collaboration with product marketing, sales, content, field marketing, digital marketing, SDRs and customer success Partner/channel marketing to leverage demand generation campaigns in co-marketing activities.
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The ideal candidate will bring a visionary approach to elevating GM's brand presence, driving innovation in content and influencer collaborations, and leveraging insights to inform strategies that resonate with our audience and strengthen our market position.
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The Vice President of Marketing and Development supervises the Director of Development, the Director of Marketing, and an Administrative Assistant and reports directly to the CEO/President.
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We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. The position will report directly to the Vice President of Cross Brand Marketing.
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Bachelor's degree in Business, Marketing, Communications, or a related field, with a strong understanding of digital marketing landscapes. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
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A self-starter with the ability to operate in a fast-paced environment, manage multiple projects simultaneously, and pivot strategies based on market trends and insights. Benefits: GM offers a variety of health and wellbeing benefit programs.
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SPBDL ), you will become a subject matter expert in Customer Service Delivery, Sales, TLCs Network, Business Branding and Marketing, and Operations of our sister company, Guardian School Security Systems.
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Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; The goal of the General Motors total rewards program is to support the health and well-being of you and your family.
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sales and marketing jobs Title: sales and marketing rep Company: Joveo Us
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