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The Product Marketing Manager will be responsible for the development of market requirements for product(s) or product line(s) in ECI division, including product strategy definition, market research, identifying customer needs, and pricing.
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Support the development of the marketing strategy as needed, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.
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Compose and orchestrate cradle to grave product/ solution/ audience marketing activities, including market research, product naming, AR, PR, product launches, and sales enablement.
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Partner with the Sr. Manager and Founder to architect and oversee micro to mid size paid and organic influencer marketing strategy for all key product launches and help develop big picture, “always-on” strategy for ongoing, evergreen marketing campaigns as well as brand and retail moments.
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As the Global Product Marketing Director, you will be responsible for driving a comprehensive positioning strategy that includes a thorough understanding of the competitive landscape across ThousandEyes' digital experience use cases.
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Liaise with cross-functional groups, including Global Strategic Marketing, distribution, and Global Learning & Development, to ensure that projects are kept on schedule and that project statuses are updated and communicated to project team members on a regular basis.
$95,000 - $190,000 a yearFull-timeExpandApply NowActive JobUpdated Yesterday - UpvoteDownvoteShare Job
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The Global Marketing Communications Manager will be responsible for developing and executing comprehensive marketing communication campaigns that align with our brand vision, business objectives and innovation strategy.
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This is a pivotal role as we gear up for the highly-anticipated 2024 launch of a groundbreaking product, necessitating the evolution of our product marketing strategy and execution.
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You will directly work with and learn from the Director of Product Marketing, and partner closely with all members of the marketing team—spanning from the VP of marketing to demand generation and content.
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Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy, and corporate social responsibility.
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Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client's product, audience and media.
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Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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Collaborates with leadership in Global and Regional Category Management and Regional Concept Development and Brand Partnerships to align on overall brand portfolio strategy and direction.
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Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines.
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Work in lockstep with internal teams (content, publicity, social and creative marketing) to align on brand and campaign strategy and execution to deliver on KPIsMaintain in-depth knowledge of IP, programming, talent, key events, and the company's media and social product offerings.
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global marketing strategy product jobs Title: product management Company: Ittxylem
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