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Chief Marketing Strategy Officer
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- As the head of Marketing at Virtana and Strategy, reporting directly to the CEO, you will have a strong and influential company-wide presence and will partner with Executive Leadership team (ELT) to build a sustainable competitive differentiation for the company and the portfolio.,You will translate company Objectives and Key Results (OKRs) into Marketing initiatives tied to Virtana’s Five Core Behaviors that motivate employees to do their best work.
- You will, create strategic company stories, influence Product Strategy/Roadmap, new content and messaging which will drive demand generation with existing and new customers.
- The Chief Marketing Officer will hire and develop a core team of top tier professionals, resulting in a marketing leadership team that can set the standard in the industry in direct marketing, partnerships, customer acquisition, retention, and brand.
- Compose and orchestrate cradle to grave product/ solution/ audience marketing activities, including market research, product naming, AR, PR, product launches, and sales enablement.
- Partner with sales team to understand needs and opportunities and ensure an effective closed loop marketing process to improve messaging and demand generation programs.
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