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Reporting into the VP of Growth Marketing, Operations, & Analytics, this data-informed marketing leader will be asked to create, implement and measure the demand generation strategy and will be responsible for leading our pipeline generation efforts to drive new customer logo growth and customer expansion opportunities.
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As the Senior Director of Demand Generation, you will lead our growth marketing efforts as we continue to scale and expand globally. 15 years of demand generation/growth marketing experience.
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You should have a strong track record of independently creating, implementing, and scaling ABM and demand generation tactics across the entire marketing funnel from awareness to retention, as well as comfort navigating the ambiguity inherent in a startup environment.
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This role works cross-functionally to maximize the impact and to build pipeline, including: Sales, BDR, Enablement, Product Marketing, Partner Marketing, Field Marketing, Digital Demand Gen, Growth Acceleration, Revenue Operations, etc.
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In a world where marketing can be divided into fuel and engine functions, you will partner with the fuel teammates (Product Marketer and Content Marketer) and focus on the engine partall the channels and processes needed to get the fuel (copy, content, videos, you name it) to our ICP.Position overviewAs a Sr. Demand Generation Manager, you will lead our demand creation, demand capture, and distribution efforts and have a direct impact on the company revenue pipeline.
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Strategic Digital Product Management: Lead the development and execution of digital product strategies aligned with business objectives to enhance customer experience and drive demand generation and growth.
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Experience as a marketing strategist, omni-channel CRM engagement strategist, digital transformation, consultant working within an advertising/marketing agency or consulting environment.
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Support the VP of Marketing in the planning and execution of conference and in-person event marketing strategies, including booth setup, lead generation workflows, and promotional activities.
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JOB SUMMARY:The VP, Marketing will be responsible for the hands-on development, coordination, reporting and analysis of campaign tactics (B2B & B2C) to support the company mission in the areas of mortgage lead generation, brand management, advertising, websites, Pay-Per-Click (PPC), Social Media and offline collateral campaigns.
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Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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Proven (3+ years) digital marketing experience focused on growth marketing or demand generation. Collaborate with the global marketing team including the global Director of Growth Marketing to identify and implement paid digital strategies that improve top-of-funnel results for the US market.
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8+ years of experience in demand generation in digital marketing roles. Working closely with the Senior Manager, Demand Generation & Integrated Campaigns, they will develop and foster a digital marketing center of excellence, ensuring their team optimizes all channels and tactics globally.
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Work with the VP, Platform Strategy and Operations to develop and implement comprehensive Direct-to-Consumer research and analytics strategies to support business objectives and drive growth for video on demand.
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Strategy Development: Collaborate with VP of Marketing to develop and execute a robust, comprehensive, multi-channel direct-to-consumer marketing strategy to drive awareness, adoption, and loyalty for Sequel Med Tech's wearable insulin pump.
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This individual will manage social campaigns across the full life cycle of a campaign – from awareness to demand generation deeply rooted in insights - guiding the social efforts for campaigns and cementing processes and operations to make the team more efficient and effective across Xperi, DTS and TiVo sub brands.
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vp demand generation digital marketing jobs Company: Boost Mobile
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With the advent of desktop computers, the arduous task of scouring through weekly job classifieds became a thing of the past. The mid-1990s brought about a new era where job seekers could easily search and apply for jobs online. The introduction of AOL's Instant Messaging feature provided an even faster means for employers and candidates to communicate and schedule interviews. As smartphones became more pervasive in the early 2000s, hiring managers increasingly used phone calls for screening and interviewing candidates. Despite this trend, over 80% of interviews still took place in person.
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