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Works with many cross-functional groups or teams at the customer team and Headquarter level (e.g. Consumer & Shopper Insights Team, Brand Teams, Field Sales and Category Management, Sales Strategy, and Innovation.
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Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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Cross-Functional Collaboration: Collaborate closely with internal stakeholders including the innovation team, brand marketing, marketing agencies, sales, category management, finance, and sales operations to ensure alignment and integration of shopper marketing initiatives with overall business objectives.
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The Manager, Category & Shopper Insights - Walmart is responsible for providing expert, non-biased consumer, shopper, and category insights that support the growth of the Pest Control category, Walmart, and SC Johnson.
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In this role, the candidate will lead the Global Skin Health and Beauty Category Insights & Analytics roadmap with a focus on leveraging global to local shopper, category and customer insights and building category leading, consistent brand execution framework fit for use across multiple regions.
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The Category & Shopper Insights Manager will partner with Henkel stakeholders and merchants to bring shopper-centric thought-leadership that delivers actionable solutions.
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The Manager, Category Development is responsible for growing category and brand volume and increasing revenue through the development and delivery of industry-leading category insights for retailers and distributors.
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3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights. You will apply category insights and expertise to identify opportunities for them to grow Energy Drink sales and retailer market share.
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Support Acosta Group broadly across BI, client development, and sales team as a subjectmatter expert for shopper insights and survey research. Youwill work with cross-functional teams to deliver advanced and insight-driven market research and analytics methods that ultimately provide actionable shopper insights , business solutions , thought leadership, and recommendations.
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We interface and communicate with multiple areas of the business including Retail, Creative and Design, Growth Marketing, Category Analytics, Shopper Marketing, and many more.
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Develop short and long term joint business plans (JBP) for respective Circle K Divisions by engaging internal functional support teams including Revenue Growth Management, Shopper Marketing, Shopper Insights, Finance, Category Management as well as external stakeholders such as Bottlers/Distributors and Allied Brand Partners to align, sell and execute the plan in accordance with account needs and KDP strategic priorities.
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The North American Shopper Insights Manager will support Mars Food through harnessing the potential of rich customer data sets (Luminate, 84.51, EYC, LDIA) as well as national data sets (Nielsen, IRI, Numerator, Kantar) to generate shopper specific insights for National and retailer specific selling stories across the US and Canada.
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You will be a key shopper insights partner between Acosta , the client, and the customer. Turn data into insights by building compelling insights reports and presentations that integrate shopper research data , syndicated sales and shopper data , and other secondary trend data that provide in-depth analyses and solutions to address current business issues.
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Utilize syndicated and shopper data (Nielsen, IRI, etc) and category insights to build stronger selling stories to drive the business. 3+ years of experience in account management, digital category development, business analytics or marketing.
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8+ years of brand management experience Experience diagnosing business performance using analytical tools like ACNielsen, IRI, NPD or other systems Prior experience in CPG (Consumer Products) or a Durables organizationExposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
$138,375 - $169,125 a yearFull-timeExpandApply NowActive JobUpdated 11 days ago
shopper marketing category insights brand manager jobs Company: Aroma City Group
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