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Avid Marketing Group is seeking a Marketing Analytics Manager with experience in CPG/FMCG Shopper Marketing and syndicated data. This position is also responsible for managing and reporting on multi-tactic shopper marketing budgets.
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Work seamlessly across multiple internal and external functions including Business Intelligence, Brand, Category Commercial, Revenue Growth, Shopper Marketing and Category Strategic Advisory.
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Experience managing shopper marketing program, and a deep understanding of the retail landscape. Lead shopper marketing team, program, budget, and resources, including outside shopper marketing agency.
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Understand Nestle Purina Pet Care's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc Leverage team-dedicated Category Management resources to proactively link consumer and shopper insights/trends and opportunities – cross functional integrations across multiple teams (Supply Chain, Finance, MDO, Brand, Marketing Teams, etc.
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Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale.
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Externally, we work with suppliers' Brand Managers, Analytics, and E-Commerce teams, as well as their National Media and Shopper Marketing agencies. Option 1: Bachelor's degree in engineering, information technology, business, marketing and sales, or related area and 2 years' experience in business management, marketing and sales, omni channel merchandising, or related area.
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Coordinate guest service program by monitoring social media, Tripadvisor, secret shopper reports and guest comments and ensure appropriate responses are made by soliciting departments for feedback.
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Manage and optimize Amazon Seller Central listings, inventory, and promotions aligned to client marketing calendars. Manage paid search & Amazon activities associated with assigned accounts – helping to develop objectives and strategies that coincide with the client’s marketing direction – on channels like Google, Bing, Amazon, and Retail Media channels.
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Executes tactical efforts to support online offers and promotions for weekly events, shopper marketing programs, and enterprise initiatives. As an eCommerce Merchandising Specialist and member of our Digital Guest Experience team, you will be responsible for bringing our marketing and merchandising programs to life across various digital properties, while supporting and maintaining site functionality that directly supports promotions or sales.
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Act as a category thought leader to Kroger’s through utilization of Kroger’s shopper data, IRI market data in collaboration with Saputo insights, marketing, and category management teams.
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Cross-Channel Integration: Ensure seamless integration of shopper marketing initiatives with overall marketing strategies across various channels while collaborating with digital, social media and traditional marketing teams to create holistic campaigns.
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Works with demand planning to develop accurate sales forecasts and achieve specified levels of forecast accuracy Monitors the competitors' brands and products as well as our market share, competitor market share, and target market share to understand shopper trends and opportunities and communicating to appropriate sales, trade and brand management.
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Generate and analyze Consumer & Shopper Insights to inform decisions related to new product development, brand communication, packaging, creative assets, and marketing optimization. Key Responsibilities: As the Director of Analytics & Insights at Conair, Personal Care your primary responsibilities will include: Lead the Personal Care division's Analytics & Insights function, integrating a "consumer-driven" approach across the brand, from product development to marketing plan activation to in-market performance tracking.
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Brand advertising (for example, TV or video, sponsorship), media sales, customer acquisition and growth, search, mobile and online sales, Managing client accounts, Shopper marketing sales, eCommerce sales, retail advertising sales, search, Strategic Advisor working with C-Level ClientsMasters: Advertising, Masters: Business, Masters: Marketing, Masters: PsychologyPrimary Location.
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We are one of the U.S.'s leading food companies, making and marketing products for retail grocery and food service under brands consumers love: Red Baron®, Tony's®, Big Daddy's®, Villa Prima and Freschetta® pizza; Minh® Eggrolls, Pagoda® Asian-style snacks, and Bibigo Dumplings; Mrs. Smith's® and Edwards® desserts.
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