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Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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Description Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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Provide support, guided by Shopper Marketing manager, to POG/MOD shopper strategy in collaboration with Sales, Brand, and Insights partners, using market data, sales POS data, and shopper insights to help guide/inform strategy.
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The Lead Shopper Marketing Manager will be responsible for developing and executing shopper marketing strategies and initiatives to drive brand awareness across the premium waters portfolio, increase sales, and enhance the overall in store shopper experience.
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The ideal candidate will have deep experience in the CPG and Shopper Marketing category, understands the landscape, the language and the nuance of advertising in this space. Business Development Shopper Marketing/CPG lead who will develop and own CPG and Shopper Marketing client relationships, recommending the most powerful iHeartMedia solutions for CPG and Shopper Marketing advertisers.
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Collaborate with cross-functional teams, including Brand Marketing, Sales, Category Management, and Retail Operations, to develop and implement integrated shopper marketing programs.
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Establish relationships with shopper marketing vendors and agencies (ex: Quotient, Ibotta, Shopkick, Catalina, Inmar) and facilitate program planning and execution in partnership with paid media and ecommerce leads as appropriate.
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Lead the strategic planning and execution of in-store shopper marketing programs aimed at driving purchase intent and aligning with brand, retailer, and foodservice objectives. The Manager, Shopper Marketing is an individual contributor, and will report to the Director, Sales Marketing.
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Leverage internal cross-functional partners such as shopper insights, category management, sales, marketing, supply chain and RTM ecommerce operations team to achieve AOP goals. In order to meet this changing landscape, KDP has created a hybrid team of talent that integrates the eCommerce skills needed to succeed online with engaging Shopper Marketing leading the strategic communication approach and in-store activation as one Omnichannel structure with which to speak to retail and the shopper.
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5+ years relevant experience required, CPG marketing and/or sales experience including the development of shopper marketing or consumer engagement programs. As the Shopper Marketing Manager, Nutella, Tic Tac & Pralines, you'll develop the shopper marketing strategies and programs that enable speed to market, improved merchandising, and greater buyer conversion of our brands.
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Media Sales Consultant - CPG/Shopper Marketing page is loaded. Media Sales Consultant - CPG/Shopper Marketing. Your core KPI is growing and retaining CPG Shopper Marketing revenue and continuing to grow your new business portfolio.
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Generate and analyze Consumer & Shopper Insights to inform decisions related to new product development, brand communication, packaging, creative assets, and marketing optimization. 10+ years of Consumer, Shopper Insights, Shopper Behavior, and/or Category Management Experience required.
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Working across our portfolio of marketing leading brands such as Smith’s, Doritos and Twisties the Shopper Marketing Executive will be instrumental in delivering our shopper marketing plans across our retail partners.
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This individual will work cross-functionally with sales, brand marketing, integrated marketing, shopper insights, omni-channel team and sales strategy to execute against and achieve company KPIs.
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Use consumer and shopper insights to identify and trends and opportunities to shape the future of Large Format Club Shopper Marketing. Manager, Shopper Marketing - Large Format Club.
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