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Fluent in interpreting shopper and category insights research and a strong understanding of syndicated data (IRI or Nielsen) and panel data (e.g. Numerator) As the Senior Category Insights Analyst you will have the opportunity to work with the Senior Category Insights Manager to shape category growth plans based on key data, shopper and category insights and trends.
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Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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Proficiency in the following areas: Category/Space Management, Shopper Insights. Advanced analytical capability combining retail, consumer and shopper insights. The Category Manager is responsible for building the size and value of our customers’ beverage business as beverage consultants, delivering key insights and solutions to better meet the needs of evolving shoppers.
Full-timeExpandApply NowActive JobUpdated 8 days ago - UpvoteDownvoteShare Job
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Partner with Hasbro Category Management Insights team to lead strategic, retailer-specific shopper insights (i.e. perceptions of the retailer/category, desired shopping experience.
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The ideal candidate will have deep experience in the CPG and Shopper Marketing category, understands the landscape, the language and the nuance of advertising in this space. Business Development Shopper Marketing/CPG lead who will develop and own CPG and Shopper Marketing client relationships, recommending the most powerful iHeartMedia solutions for CPG and Shopper Marketing advertisers.
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The Manager, Category & Shopper Insights - Walmart is responsible for providing expert, non-biased consumer, shopper, and category insights that support the growth of the Pest Control category, Walmart, and SC Johnson.
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Work with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis.
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Your core KPI is growing and retaining CPG Shopper Marketing revenue and continuing to grow your new business portfolio. 3-5+ years in CPG and Shopper Marketing Sales (Media, Shopper, Grocery Industry.
ExpandApply NowActive JobUpdated 14 days ago - UpvoteDownvoteShare Job
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A minimum of 5 years of business experience in Consumer Packaged Goods (CPG) with a focus on category management, business analytics and/or shopper insights. Deliver fully integrated consumer, shopper, category and marketplace insights and trends to guide key account's strategic choices and tactical executions, to drive market leading growth for the short and long term.
Full-timeExpandApply NowActive JobUpdated 8 days ago - UpvoteDownvoteShare Job
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The Category Development Manager (CDM) is responsible for translating category management principles into action through data analytics and consumer / shopper insights. 8+ years of experience with a leading CPG company (Category Management, Shopper Insights, Sales, or related position.
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The Category Management Director is accountable for implementation of Coca-Cola Consolidated commercial strategies across the four components – Shopper Insights, Portfolio Strategy, Sustaining Look of Success and Thematic Retail Promotions across Coca-Cola Consolidated largest customer base.
Full-timeExpandApply NowActive JobUpdated 23 days ago - UpvoteDownvoteShare Job
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About You10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experienceAbility to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way that drives actionStrong collaboration skills across multiple functions- National Account Managers, HQ Category Management, Sales Strategy, Digital COE, etc.
$142,000 - $200,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Collaborate with cross-functional teams, including Brand Marketing, Sales, Category Management, and Retail Operations, to develop and implement integrated shopper marketing programs. The Lead Shopper Marketing Manager will be responsible for developing and executing shopper marketing strategies and initiatives to drive brand awareness across the premium waters portfolio, increase sales, and enhance the overall in store shopper experience.
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O Using Category, Shopper and Retailer specific data will identify marketing trends and opportunities within the LS + EC channels. o Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
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Drive the utilization of shopper insights to influence strategy development and execution with commercial partners e.g. sales, category management, channel strategy, commercialization, shopper marketing, revenue growth management.
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