Nestle Operational Services Worldwide SA

The Lead Shopper Marketing Manager will be responsible for developing and executing shopper marketing strategies and initiatives to drive brand awareness across the premium waters portfolio, increase sales, and enhance the overall in store shopper experience.. Collaborate with cross-functional teams, including Brand Marketing, Sales, Category Management, and Retail Operations, to develop and implement integrated shopper marketing programs.. Monitor and evaluate the effectiveness of shopper marketing programs through market research, field surveys and data analytics, providing insights and recommendations for growth and continuous improvement.. At least 5-6 years of work experience in shopper marketing, brand marketing or related roles.. Strong understanding of consumer behavior, market trends, and shopper insights.

shopper marketing

Foods people love. Brands people trust. And a career that nourishes your future like no other. If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you. This position is not eligible for Visa Sponsorship. We are seeking a highly motivated and experienced Lead Shopper Marketing Manager to join our Marketing team. The Lead Shopper Marketing Manager will be responsible for developing and executing shopper marketing strategies and initiatives to drive brand awareness across the premium waters portfolio, increase sales, and enhance the overall in store shopper experience. This role requires a strong understanding of consumer behavior, market trends, and the ability to collaborate with cross-functional teams to deliver impactful shopper marketing programs. Key Responsibilities: <ul> <li>Develop and execute shopper marketing strategies and initiatives to drive brand awareness, increase sales, and enhance the overall shopper experience.</li> <li>Collaborate with cross-functional teams, including Brand Marketing, Sales, Category Management, and Retail Operations, to develop and implement integrated shopper marketing programs.</li> <li>Lead wearables and swag management and implementation for assigned brands, including new ideation and conducting surveys to sales organization</li> <li>Lead Essentia portal management and sales rep allocations and reordering for branded wearables, swag, hard POS, soft POS and dealer loaders.</li> <li>Handles communication and fields requests coming from sales new users, portal access, usage information and inventory reporting.</li> <li>Create and manage shopper marketing budgets, ensuring effective allocation of resources to maximize ROI.</li> <li>Develop and maintain strong relationships with key retail partners and agencies to drive collaboration and alignment on shopper marketing initiatives.</li> <li>Monitor and evaluate the effectiveness of shopper marketing programs through market research, field surveys and data analytics, providing insights and recommendations for growth and continuous improvement.</li> <li>Stay up-to-date with industry trends and best practices in shopper marketing, sharing knowledge and insights with the team.</li> <li>Translate strategic plans into commercial plan to drive sales and in store marketing tactics through retailer channels and partners including point-of-sale displays, signage, promotional materials and investment programs. This includes working with key stakeholders to support the Integrated Commercial Planning (ICP) process.</li> <li>Partner closely with sales to develop and communicate shopper marketing plans to the sales organization.</li> <li>Supports planning, alignment, and execution of assigned brands annual trade shows</li></ul> Critical Experience and Qualifications: <ul> <li>At least 5-6 years of work experience in shopper marketing, brand marketing or related roles.</li> <li>Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals </li> <li>Experience developing strategic plans and commercializing strategies </li> <li>Excellent communication (both verbal and written) and interpersonal skills including negotiation and relationship building</li> <li>Proven track record of developing and executing successful shopper marketing programs.</li> <li>Strong understanding of consumer behavior, market trends, and shopper insights.</li> <li>Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.</li> <li>Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with retail partners.</li> <li>Excellent project management skills with ability to prioritize workload and work independently, autonomously and handle multiple tasks and meet strict deadlines.</li> <li>Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word.</li> <li>Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.</li> <li>Financial acumen and the understanding of calculating risk/return on business decisions.</li></ul> 285115 It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy Foods people love. Brands people trust. And a career that nourishes your future like no other. If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you. This position is not eligible for Visa Sponsorship. We are seeking a highly motivated and experienced Lead Shopper Marketing Manager to join our Marketing team. The Lead Shopper Marketing Manager will be responsible for developing and executing shopper marketing strategies and initiatives to drive brand awareness across the premium waters portfolio, increase sales, and enhance the overall in store shopper experience. This role requires a strong understanding of consumer behavior, market trends, and the ability to collaborate with cross-functional teams to deliver impactful shopper marketing programs. Key Responsibilities: <ul> <li>Develop and execute shopper marketing strategies and initiatives to drive brand awareness, increase sales, and enhance the overall shopper experience.</li> <li>Collaborate with cross-functional teams, including Brand Marketing, Sales, Category Management, and Retail Operations, to develop and implement integrated shopper marketing programs.</li> <li>Lead wearables and swag management and implementation for assigned brands, including new ideation and conducting surveys to sales organization</li> <li>Lead Essentia portal management and sales rep allocations and reordering for branded wearables, swag, hard POS, soft POS and dealer loaders.</li> <li>Handles communication and fields requests coming from sales new users, portal access, usage information and inventory reporting.</li> <li>Create and manage shopper marketing budgets, ensuring effective allocation of resources to maximize ROI.</li> <li>Develop and maintain strong relationships with key retail partners and agencies to drive collaboration and alignment on shopper marketing initiatives.</li> <li>Monitor and evaluate the effectiveness of shopper marketing programs through market research, field surveys and data analytics, providing insights and recommendations for growth and continuous improvement.</li> <li>Stay up-to-date with industry trends and best practices in shopper marketing, sharing knowledge and insights with the team.</li> <li>Translate strategic plans into commercial plan to drive sales and in store marketing tactics through retailer channels and partners including point-of-sale displays, signage, promotional materials and investment programs. This includes working with key stakeholders to support the Integrated Commercial Planning (ICP) process.</li> <li>Partner closely with sales to develop and communicate shopper marketing plans to the sales organization.</li> <li>Supports planning, alignment, and execution of assigned brands annual trade shows</li></ul> Critical Experience and Qualifications: <ul> <li>At least 5-6 years of work experience in shopper marketing, brand marketing or related roles.</li> <li>Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals </li> <li>Experience developing strategic plans and commercializing strategies </li> <li>Excellent communication (both verbal and written) and interpersonal skills including negotiation and relationship building</li> <li>Proven track record of developing and executing successful shopper marketing programs.</li> <li>Strong understanding of consumer behavior, market trends, and shopper insights.</li> <li>Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.</li> <li>Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with retail partners.</li> <li>Excellent project management skills with ability to prioritize workload and work independently, autonomously and handle multiple tasks and meet strict deadlines.</li> <li>Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word.</li> <li>Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.</li> <li>Financial acumen and the understanding of calculating risk/return on business decisions.</li></ul> 285115 It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

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