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Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads, and marketing automation software. We are seeking a highly skilled and innovative Growth and Digital Marketing Director to lead and implement our company’s digital marketing efforts.
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The ideal candidate should have a strong suite in understanding both the creative and analytical side of digital marketing, including user experience, SEO/SEM, e-commerce management, social & influencer marketing strategy, digital partnerships, and growth marketing strategies in order to drive awareness, consideration, and conversion for the brand.
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SEO and SEM: Assisting Digital Marketing Manager with search engine optimization (SEO) efforts by optimizing website content and conducting keyword research; Managing and monitoring pay-per-click (PPC) advertising campaigns through platforms like Google Ads. UX/UI Design: Collaborate with the Digital UX Specialist and IT Development team to create user-friendly and aesthetically pleasing digital experiences across web and mobile platforms.
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Solid understanding of digital marketing tools such as Google Analytics, Google Adwords, & Hubspot. Manage online marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
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We are looking for a Copywriter DTC to own digital copywriting for Kylie Cosmetics. Certified in Google Ads and Facebook Ads a plus (willing to be certified if not). Apply SEO, SEM and/or DTC best practices to deliver optimized and engaging copy by platform, channel, and audience.
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In-depth experience with Salesforce Marketing Cloud, Google Analytics Studio, Google, and SEM platforms. Lead and manage effective growth marketing strategies that ensure both short and long-term profitable digital marketing investments across the platform.
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Digital Marketing Expertise: Skilled in developing and implementing Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising and remarketing, and programmatic advertising activities.
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Deep experience across digital advertising, content marketing, social media, email marketing, SEO/SEM, influencer and event marketing. Technical Skills: proficiency with web analytics tools (Amplitude, Google Analytics), deep channel experience across organic/paid (Meta, TikTok, and Google), website optimization (webflow, Instapage, etc), proficiency with CRM platforms (Iterable.
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Knowledge of production management platforms and digital marketing tools, i.e. ZenDesk, Google AdWords, Google Display Network, Facebook, Twitter, Wordpress, etc. The Paid Search Strategist manages the fulfillment activities and optimizations for Search campaigns including SEM or PPC, Google Display Network (GDN), YouTube, Bing, Facebook, social ad buying, mobile, etc.
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Comfortable working in and using marketing management tools and reports, including but not limited to Google Ads, Google Analytics, Looker Studio, Salesforce, and Eloqua, as well as project management tools.
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Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing. Oversee the creation and execution of marketing campaigns, including digital, print, and broadcast media.
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Drive operational projects for growth strategies across various channels, including events, digital marketing, partner marketing, content marketing, customer marketing, ABM/ABX, SEO, SEM, and social media.
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SEO/SEM & Web Analytics (Google Analytics 4, Google Ads, Bing) You’ll work with business and capability leaders from Brand, Marketing Strategy, and other Digital marketing leads to establish and execute analytic measurement plans that capture critical data points along customer journeys and various cross-media tactics on our key initiatives.
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The Associate Marketing Manager – Digital SEM is responsible for developing, managing, executing, and analyzing Ace’s Search Engine Marketing programs on Google and Bing. 3 days in the office, 2 days remote.
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Lead a team of professionals in collaborative efforts across Search Engine Marketing (SEO), Search Engine Marketing (SEM), Email/SMS, and digital content creation. The ideal candidate will have a solid background in managing teams across SEM, SEO, Email/SMS, and digital content.
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The Effects of Workplace Racism and Sexism
One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?
When Rage Applying Strikes: How to Identify Unserious Candidates
As the job market remains highly competitive, we have seen a surge in "rage applying." This is when candidates apply to multiple jobs, often without considering whether they are truly interested in the role. Rage applying goes hand-in-hand with quiet quitting. Often, employees want to entertain the thoughts and feelings of leaving their job, but they aren't necessarily serious about leaving yet. Meanwhile, other employees engaging in this trend are actually trying to find a better role. As a recruiter, it can be hard to identify who are the real applicants in a sea full of quiet quitters, but understanding rage applying and identifying red flags will certainly help.
How to Increase Job Ad Exposure
In today's competitive job market, writing quality job ads is critical for attracting top talent to your organization. While networking and candidate referrals are prime real estate for finding qualified candidates, nothing beats the tried-and-true method of writing an extraordinary job ad. But while writing a great job ad is the first step, what's more important is increasing visibility. You could have the most detailed, well-written ad on the internet, but if no one sees it, then you are wasting time (and potentially money!). Employers often believe that job boards are the root of the problem, but you can learn how to increase job ad exposure by tweaking a few steps of your recruitment process.
How to Navigate Hiring Out of State
The job market has shifted significantly in recent years. The accelerated adoption of technology has not only pushed many companies into remote working arrangements but also increased the availability of supporting tools and technologies (i.e., video conferencing and collaboration software).
Building a Candidate Pipeline Through Internships
Building a candidate pipeline through a great internship program for local college students and recent graduates at local universities is a great and cost-effective way to attract and retain top talent. By offering meaningful and impactful work experiences, regular feedback, coaching, and mentorship, you can create a positive internship experience that will make your organization a sought-after destination for future employees. This not only benefits the organization in the short-term but also in the long-term, as you'll have a pool of well-trained and experienced candidates who may be interested in full-time employment once they graduate. Furthermore, building relationships with local universities and college students can increase brand awareness and build a positive reputation for your organization in the local community.
Hiring Transparency
Transparency in hiring refers to the open and honest communication and information sharing that takes place between employers and job candidates. It encompasses all aspects of the hiring process, from posting job descriptions to providing feedback on performance during and after the interview process. In today's job market, hiring transparency has become increasingly important for both employers and candidates alike.
Recruitment strategies that are weird, but actually work
In the current candidate-driven job market, recruiters are looking for unique ways to attract talent. Some have resorted to even (dare we say it?) recruitment strategies on the border of weird and wacky. What can we learn from the unusual recruitment tactics that are being used and actually getting results? Here’s a rundown of some unique recruitment strategies that actually work.