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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display) and understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models) and enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.
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Collect and manipulate multiple sources of data to analyze the state of our clients’ businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output.
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Experience using paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager), search and SEO tools (e.g. GSC, SEMRush, Ahrefs), data visualization tools (e.g. Looker/Tableau) as well as experience with Excel/GSheets and SQL.
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Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO.
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Engage and influence cross functional teams on large omnichannel programs (media planning, ad ops, paid search, paid social, analytics, data science, engineering) through mature and thoughtful leadership, providing the Programmatic POV within a larger complex scope of simultaneous workstreams.
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Plan, develop, and implement comprehensive paid media strategies to convert audience to directly purchase and/or to drive new leads through Facebook, Instagram, LinkedIn, YouTube, Google search, programmatic display ads, radio, billboard, print and more.
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In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack. Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management.
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Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually. At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
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Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics. Familiarity with visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) preferred.
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We are looking for you - dynamic, best-in-class talent - to join the UM team as a Senior Analyst, Data & Analytics. Minimum 1-2 years of related experience - media research/analytics within an agency setting preferred.
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Familiar with digital data platforms and tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce) Collecting/cleaning/analyzing marketing data using Excel, Google Analytics, etc.
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Paid search engine marketing data sources (e.g., Google, Yahoo, DART Search, Kenshoo) Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
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Manages client digital marketing budgets and makes decisions on budget allocation across all paid platforms including, but not limited to, Google AdWords, Google Display Network, Facebook Advertising and Twitter Advertising.
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Expertise with visualization tools (Microsoft BI, Tableau, or Google Looker Studio), web analytic tools (Adobe Analytics, Google Tag Manager, Google Analytics 360, GA4), Marketo and CRM solutions (Salesforce.
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