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Manager, Performance Marketing
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- Agency Services: brand consulting, creative, content production, digital, experiential marketing field marketing, hospitality, performance marketing, social media marketing, and sponsorship consulting
- Develop and execute a comprehensive performance marketing strategy within business-to-business (B2B) and direct-to-consumer (DTC) industries (e.g. Food & Beverage, Agricultural, Trades, and Lifestyle)
- Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, and Display) to nurture consumer purchase acquisition within the buying cycle
- Influencer and Partnership Marketing
- Develop and manage influencer marketing programs and strategic brand partnerships to expand reach and drive performance marketing results
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