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Paid search engine marketing data sources (e.g., Google, Yahoo, DART Search, Kenshoo) Implement a data driven media planning and optimization infrastructure. Utilize data to drive media performance by informing media plans and optimization strategies.
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7 years of demonstrated experience in Omnichannel marketing and analytics space, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing; and familiarity withdigital targeting, activation, trafficking, and measurement.
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MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.) + Strong written and oral communication, data visualization, presentation, and interpersonal skills.
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Collaborate with the digital agency to create and execute lead generation campaigns across multiple channels, including email, social media, paid search, and display advertising. social media advertising, and search engine marketing.
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Reporting to the Director of NTW Marketing, the NTW Marketing Analytics Manager will lead the collection, analysis, and interpretation of marketing data from various sources, including website analytics, social media, email campaigns, online advertising, and customer databases.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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You are a roll-up-your-sleeves marketer who has hands-on expertise in the core technologies that drive our digital strategy: Marketing Automation (currently Hubspot), Google Analytics, Ads and Search, Social Media channels, and email marketing.
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The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms; optimizing and creating website strategies based on search engine optimization(SEO), search engine marketing (SEM) activities and reporting.
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We work with agencies and corporations across the country in the areas of Account Management/Client Services, Brand Strategy, Content and Digital Strategy, Traditional and Digital Media, Marketing Data Analytics, Search Marketing (PPC/SEO) and Social Media.
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Experience with deriving actionable insights across multiple media channels such as TV, Streaming, OOH, Radio, Podcasts, Digital Display, Online Video, Search, Social and Programmatic. Understanding of processes across multiple media channels (digital, search, social, offline, etc.
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Experience in the digital marketing industry (including but not limited to marketing analytics, social media marketing, digital marketing, digital communications, search engine optimization, data visualization, and public relations.
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Enhance first-party data asset and value through deep analysis of website traffic drivers, customer website behavior, and CRM engagement/impact on brand adherence. Establish KPIs and keep track of the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.
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These might include but are not limited to professional experience in journalism, social media, broadcast, studio production, branding, or data analytics. Candidates should be capable of exceptional teaching and curriculum development in two or more of the following topic areas of sport: advertising/branding campaigns, anchoring, betting, broadcasting (live/in-studio), data analytics, documentary video, event planning, fan relations, front office/management, identity and representation (i.e.: gender, race/ethnicity, LGBTQIA+, ability, religion.
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Job DescriptionThe Paid Digital Marketing Specialist, is responsible for driving paid search (a/k/a PPC, search engine marketing, SEM) and paid media strategy and tactical execution and will directly manage the execution of search engine marketing and targeted paid social media marketing initiatives in collaboration with the Director of Digital Marketing and a dedicated agency to achieve strategic objectives.
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Contribute to integrated marketing strategy by analyzing and reporting on performance of digital marketing channels including website, blog, email / lead nurturing, social media, organic search, podcast, and paid search.
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