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Paid Digital Marketing Specialist
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Full-time
- Company Descriptioninsightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions.
- Job DescriptionThe Paid Digital Marketing Specialist, is responsible for driving paid search (a/k/a PPC, search engine marketing, SEM) and paid media strategy and tactical execution and will directly manage the execution of search engine marketing and targeted paid social media marketing initiatives in collaboration with the Director of Digital Marketing and a dedicated agency to achieve strategic objectives.
- As the paid digital marketing specialist you will;Lead acquisition efforts across all paid media channels (paid social, programmatic display and paid search) for all insightsoftware.com products to meet company targets.
- Oversee paid media account migrations and restructuring related to M&A activity.
- Provide data analysis and insights to support the Performance Marketing org in developing the Quarterly Business Reviews (QBRs)QualificationsEducation - Bachelor's degree in Marketing or Business; Master's degree, a plusWork experience: 3-5 years' experience as a digital Marketing professional, running enterprise-level paid media campaigns in B2B marketing required, including significant experience working with or for software / technology businesses.
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