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At LendingOne, we're seeking a dynamic Digital Marketing Director to join our team and lead the charge in crafting and executing a comprehensive digital marketing strategy.
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Experience in in Datorama, Google Campaign Manager (DCM), Google Tag Manager, Google Analytics, Google AdWords (certified) and Facebook Business Manager.
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Lead strategy, trafficking, implementation, optimization, and reporting of paid media campaigns across managed digital media buys (Spotify, Pandora, VideoAmp, Buzzfeed) and social platforms through respective UI’s (Facebook Ad Manager, Google AdWords, Verizon Media, DV360, etc.
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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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Experience in developing and implementing digital marketing strategies in the biomedical science or health policy fields desirable; non-for-profit experience a plus. Prepare and manage the digital advertising budget, including Google Ads. Manage and improve online content-considering SEO and Google Analytics/Tag Manager-providing solutions that boost web presence.
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Your responsibilities as the Digital Marketing Manager will include:Lead Digital Strategy Execution: Oversee digital marketing strategy implementation, manage the content schedule, and optimize email marketing efforts through A/B testing.
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Lead on the planning and execution of demand generation activities and campaigns which are aligned with the overall marketing strategy and business objectives, with a focus on lead generation performance and ROI.
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Experience working with SQL or Python Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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The Digital Marketing Manager will develop digital strategies that encompass the full user journey, as guided by the Media Director, to include Meta, Google Ads, LinkedIn, SEO, e-comm, email marketing, and/or emerging channels.
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3-4 years of related experience, e.g., public relations, digital marketing, social media, influencer marketing, and program management; brand/beauty experience a plus.
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As we expand, we are looking for a highly skilled and motivated Digital Marketing Manager to lead our eCommerce marketing efforts, with expertise in Shopify Plus, digital advertising, and marketing automation.
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SEO and SEM: Assisting Digital Marketing Manager with search engine optimization (SEO) efforts by optimizing website content and conducting keyword research; Managing and monitoring pay-per-click (PPC) advertising campaigns through platforms like Google Ads. UX/UI Design: Collaborate with the Digital UX Specialist and IT Development team to create user-friendly and aesthetically pleasing digital experiences across web and mobile platforms.
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The Senior Consultant is a key member of the MCW Office of Communications and Brand Strategy (OOC) in partnership with the Office of Institutional Advancement (OIA) and Alumni Relations who collaborates with colleagues at the Medical College of Wisconsin (MCW) and Froedtert Hospital to execute and manage the philanthropy digital marketing and engagement strategies to drive and support the overall philanthropy strategic plan.
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As a New Business Marketing Manager , you will lead and manage all new store marketing, which includes, but is not limited to overall strategy, digital, the email and texting touchpoint strategy and execution, Ace Conventions, myace.com, trade shows, field team support and required collaboration with key stakeholders throughout the organization to drive new store growth annually.
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This will include the following platforms at a minimum: Adobe Edge CMS, Adobe Analytics, Adobe Assets, Google Analytics, and Pardot (migration to SalesForce Marketing Cloud). Strong technical proficiency with marketing technology platforms and tools, such as CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Pardot Marketo, Eloqua), CMS (e.g., Adobe AEM Edge), and analytics tools (e.g., Google Analytics, Adobe Analytics, SEMRush.
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