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Manager, Digital Marketing Technology
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- The Marketing Technology Manager oversees the implementation, optimization, and management of marketing technology solutions to support the organization's marketing objectives.
- Strategic Digital Product Management: Lead the development and execution of digital product strategies aligned with business objectives to enhance customer experience and drive demand generation and growth.
- This will include the following platforms at a minimum: Adobe Edge CMS, Adobe Analytics, Adobe Assets, Google Analytics, and Pardot (migration to SalesForce Marketing Cloud).
- Lead Generation and Personalization: Manage the business requirements of the build out of a best-in-class MarTech stack that supports data-driven marketing, personalization efforts, and demand generation.
- Strong technical proficiency with marketing technology platforms and tools, such as CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Pardot Marketo, Eloqua), CMS (e.g., Adobe AEM Edge), and analytics tools (e.g., Google Analytics, Adobe Analytics, SEMRush).
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