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Senior Integrated Marketing Program Manager, Healthcare and Industries , 1200. Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including project management, web and online marketing, corporate communications, content marketing, social media, creative services, events, field and partner marketing, sales teams, and third party vendors.
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As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing. Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group.
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The primary responsibilities include a focus on the RFP (request for proposal) process, project management, leading and supervision of the IMT (Integrated Marketing Team) building consumer campaigns to drive omni-channel retail marketing activations, and leveraging consumer insights, data and analytics to drive growth.
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Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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Britton recently joined BrandStar - a fully integrated multi-media, digital video, marketing and television production company based in Deerfield Beach, FL. We are experts in connecting PEOPLE with BRANDS to do LIFE better by way of delivering current and strategically relevant brand content that inspires, educates, and enhances the lives of our viewers and media audiences.
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The Senior Digital Sales Manager Role will serve as the main point of contact for assigned accounts through all presale phases of the sales cycle, collaborating with Integrated Marketing, Account Management, Creative and Sales Ops departments where needed.
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In this role, you will build integrated, cross-channel campaigns based on insights by collaborating with team members from across the organization — including Content, Creative, Platform Marketing, Digital, Product, Sales, and agencies.
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Demonstrates proficiency in building and enabling Digital Asset Management specific marketing systems which span across web, mobile, email, display, search, and other integrated Omni-Channel experiences Implements end-to-end taxonomy for content/digital assets.
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Internal: Global Marketing, Content & Studio, Integrated Production, Fashion Office, Legal, Calvin Klein International Offices, Finance, Design, Visual Merchandising, Store Planning, O/O Calvin Klein Business Units.
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This involves partnering with global, regional, and segment marketers, digital marketing & channel strategists, corporate communications leads, integrated marketing communications leads, and brand owners to create data-driven content strategies aligned to business goals.
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Deep Adobe Experience Manager Assets expertise, primarily focused on how this coding can scale and support our Omni-Channel marketing effortsImplementation, development, and ownership effectively navigating complex channel requirements for Digital Asset Management and Go-To Market constructHands on experience with Adobe Experience Manager Assets integrations into Marketing, Advertising and Data Platforms.
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We at Siemens Digital Industries Software develop sophisticated software tools that span the full breadth of semiconductor and electrical systems solutions, including integrated circuit design and verification, PCB design and manufacturing solutions, cable harness tools, and embedded software.
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Investigate, research and deeply understand both current trends and future forecasts in integrated marketing, brand marketing, experiential marketing, strategic communications and digital communications which may contribute to the continual improvement of the Food program marketing and communications strategy.
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Accountability Reports Directly To: VP of Marketing Works Directly With: Senior Director of Development Operations, Senior Director of Creative, Senior Director of Marketing Operations, Director of Digital Development, Senior Director of Communications, Development leadership.
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Our full range of digital advertising solutions also includes social, e-mail, search engine marketing and search engine optimization along with geo and behavioral targeting and re-targeting platforms.
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