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This person will be responsible for partnering with marketing and sales leadership inside Turn/River's portfolio of B2B software companies to grow new logo revenue, focusing on outbound demand generation strategies such as ABM, event marketing, field marketing, content marketing, nurture, campaign marketing, and community marketing.
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The Director of Marketing will be responsible for the management of strategic market analysis, lead generation, trade show execution, and content creation to engage customer prospects, refine and improve the effectiveness of lead generation and outreach, and track campaign effectiveness from initial contract through sales closure.
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Proven experience in demand generation, preferably in SaaS Healthtech (RCM experience a plus) Proficiency in marketing automation platforms (HubSpot a plus). The ideal candidate will have a strong background in B2B marketing, a deep understanding of various demand generation strategies, and a proven track record of driving lead generation, engagement, and revenue growth.
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Formulate strategy for website lead generation via HubSpot CTA manager, including pop-ups, banners, slide-ins, and exit forms. Develop strategies and key objectives for various ad campaign formats, ensuring alignment with business goals and lead generation targets.
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2-3 years experience with Facebook Ads, Google Ads, YouTube Ads, Pinterest Ads, TikTok Ads, Active Campaign, HubSpot, Google Tag Manager, Google Analytics managing $100k monthly budgets per project.
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We are looking for a talented lead generation marketing specialist to take full responsibility of our lead generation campaign efforts and lead / client nurture journeys.
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Serve as a subject matter expert for our technologies in ABM and digital advertising, including 6Sense and HubSpot, and lead the integration of tools and platforms to enhance campaign effectiveness.
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Utilize HubSpot's analytics tools to monitor campaign data, conversion rates, lead generation, and other key performance metrics. Has experience with HubSpot, Microsoft Power BI, and other relevant analytics tools.
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And essential communications tools (LinkedIn Campaign Manager, HubSpot Marketo, Semrush etc.) In line with global marketing strategies, shape, implement and deliver powerful client acquisition initiatives including, but not limited to lead generation, thought leadership, webinars, go-to-market campaigns, events, awards to deliver strong revenue growth.
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Key Responsibilities: As the Marketing Specialist your main responsibility will be driving demand generation and customer engagement in specific countries/territories. Are you a passionate marketing professional with a drive for demand generation and customer engagement.
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Uses HubSpot analytics to assess, measure, and quantify the efficacy of lead generation tactics. 3+ years of experience with digital content/campaign development tools and marketing automation platforms (e.g., HubSpot, Marketo, Eloqua, etc.
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The ideal candidate will understand and excel in developing targeted campaigns from top of funnel advertising through bottom of funnel conversion and will be responsible for organizing and scaling lead generation programs across Redwood’s portfolio of services, alongside the Senior Marketing Campaign Manager.
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Essential Qualifications: Bachelor’s degree in Marketing or a marketing-related field3+ years of experience in marketing automation/lead generation, inside sales, or another customer support role (packaging or manufacturing experience, a plus)3+ years of experience with digital content/campaign development tools and marketing automation platforms (e.g., HubSpot, Marketo, Eloqua, etc.
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Responsibilities: Manage and optimize our marketing automation platform (Pardot) to ensure efficient campaign execution and lead management. Stay up to date on trends and best practices in marketing automation, email marketing, and lead generation.
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Oversee the operation of lead generation tools such as (Active Campaign), managing program automation to ensure data quality. Proficient in using CRM/database tools and marketing automation platforms such as Active Campaign, Salesforce, HubSpot, and Constant Contact, along with email marketing experience.
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