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Marketing Lead - Outbound Demand Generation
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- We are 100% focused on B2B software, specializing in growth capital investments, founder liquidity, buyouts, spin-outs, and recapitalizations of technology, web, and SaaS companies.
- This person will be responsible for partnering with marketing and sales leadership inside Turn/River's portfolio of B2B software companies to grow new logo revenue, focusing on outbound demand generation strategies such as ABM, event marketing, field marketing, content marketing, nurture, campaign marketing, and community marketing.
- The role demands a strong background in demand generation and a proven track record of driving new sales via outbound tactics.
- Develop a playbook of repeatable outbound marketing tactics that drive new logo growth within B2B software businesses: ABM, event marketing, field marketing, content marketing, nurture, campaign marketing, community marketing, etc.
- Partner with digital demand generation experts within Turn/River on digital outbound programs (e.g. content syndication, display, etc
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