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The Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing.
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We are seeking a highly motivated and experienced Digital Marketing Manager to join our team and help us drive incremental revenue through digital platforms (i.e. SEO, PPC, social media, retargeting campaigns, automated email sequencing, website optimization, etc.
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Utilize various digital platforms including Hubspot Marketing Hub, Dispatch email client, SiteNow v3 (Drupal 9) CMS, social media platforms, Google Analytics, and other modern marketing technologies, in the execution of marketing campaigns and projects.
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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Must have a deep understanding of important digital platforms: Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, technical SEO tools, and more.
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Preferred experience with the existing tech stack including: Salesforce, Google Marketing Platform including Analytics, Tag Manager and Data Studio, Heat mapping, SEO tools, Jira, SEO/SEM platforms, Drupal.
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Experience in: Google Analytics, Google Search Console, Google Tag Manager, Ahrefs, Google Optimize, WordPress, Shopify. Experience with Google and Bing’s services, including Google Search Console & Google Analytics.
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An ideal candidate would have general marketing experience, specifically in social media and email marketing, and would be fluent using with any or all of the following applications: Google Analytics, Google AdWords, Google Search Console, an email marketing or marketing automation platform, and Facebook Ads Manager.
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Experience with key digital marketing topics: email marketing, SEO, SEM, A/B testing, conversion optimization and personalization. Manage digital project pipeline, backlog and web tech stack which includes AEM, Ahref’s, Google Tag Manager, Google Analytics, and Act-On.
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Familiarity with digital marketing tools and platforms including Google Analytics, GTM, W-CMS platforms, email marketing automation software, and social media ads management tools.
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Develop and execute digital marketing campaigns across various channels, including email marketing, social media marketing, and search engine optimization (SEO) - Proficiency in using tools such as Google Analytics, Google Ads, and social media management platforms.
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Have knowledge and experience with SEO from both an organic and PPC standpoint, including proficiency in Google Analytics, and Google AdWords. This includes but is not limited to, marketing clients through various online initiatives such as search engine optimization, pay-per-click, link building, email marketing, and social media.
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Advanced in using digital marketing tools and data visualization tools, such as Google Analytics, Google Tag Manager and Google Ads. Utilize web analytics tools (e.g., Google Analytics) to track user behavior, identify areas for improvement, and measure the effectiveness of marketing strategies.
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Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Amazon Seller Central, and other relevant tools. Digital Acquisition Strategy: Develop and implement digital acquisition strategies to drive qualified traffic and increase sales on the eCommerce website and Amazon.com. This may include search engine optimization (SEO), paid advertising (PPC), social media marketing, email marketing, affiliate marketing, and other digital channels.
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Work with our partner vendors providing a clear path for our Media Strategists on-going training, product updates, reporting, all optimization efforts and campaign renewals while executing a clear path for all process related activity that ultimately ensure sales and client success.
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