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Senior Digital Marketing Specialist
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- Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions.
- Avery Dennison Materials Group, is seeking a savvy digital marketer to join the Marketing Communications team as a Senior Digital Marketing Specialist to lead the day-to-day operations of the Label and Packaging Materials public website and digital marketing programs.
- Manage digital project pipeline, backlog and web tech stack which includes AEM, Ahref’s, Google Tag Manager, Google Analytics, and Act-On.
- Assist in the development, creation, and publication of digital design assets (such as web pages, email campaigns, social media posts, etc.)
- Lead day-to-day website operations including web content management, technical site maintenance, localization, content optimization research/implementation to improve discoverability (SEO), user experience, and conversion
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