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The Marketing and Communications Manager, reporting directly to the Chief Communications Officer, is responsible for the development and execution of all marketing and communications activities for the Honolulu Museum of Art, including media relations, advertising, digital content, social media, and audience development efforts.
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WGU employs a full range of B2C and B2B marketing tactics, and as such, the Sr. Manager must have experience orchestrating fully integrated marketing programs leveraging a broad range of tactics, including television (DRTV, OTT, CTV), OOH, print, radio and digital audio, conferences/events, partner marketing, video, display, social media, email, SEM, website, etc.
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Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, content marketing, and email marketing. User Acquisition: Utilize a mix of digital marketing channels, including but not limited to social media, content marketing, influencer partnerships, and paid advertising, to drive user acquisition and growth.
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We offer a variety of industry leading Digital and Audio advertising solutions including Programmatic Audio, Podcasting, Website Development, Display Advertising, Social Media Marketing, Boost Online Presence Solutions, Connected TV/OTT, Paid Search, Local SEO, Email Marketing, Weather Triggers, DNA Digital, Responsive Guaranteed Display, Geofencing, Direct Mail Digital Extension, Reputation Management, and much more.
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Develop and refine new and existing marketing copy for digital ads, marketing landing pages and email communications, keeping with marketing objectives, messaging priorities, search engine optimization, and user experience best practices.
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Lead new customer demand generation programs through website content marketing, webinars, articles, website SEO, and email marketing. Highly knowledgeable about digital B2B lead generation channels like Marketo, SEO, Landing Pages, Google Adwords PPC, etc.
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Create digital content for web, paid social, influencer marketing, affiliates, and email. Partner with Retail Marketing to develop comprehensive digital marketing plans.
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Experience anddemonstrated competency in WordPress, WhatsApp, VoterVoice (or similar advocacy platforms), Salesforce Marketing Cloud (or similar email clients), Meta Business Manager (Digital Ads), and Hootsuite.
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Multi-Media Content Management and Creation: Collaborate with Digital Content Specialist and other members of Integrated Creative Marketing to assist in the management and development of visually compelling multimedia content that aligns with our digital marketing strategies for various online platforms such as websites, blogs, social media, and email marketing.
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Consistently implements and demonstrates strategic expertise across these areas: Website, blog, digital and display advertising, content marketing, email marketing, thought leadership, lead nurture, SEM, event marketing, and social media.
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Proven results leveraging digital marketing channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, email marketing, mobile, influencer marketing and affiliate marketing.
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Manage and optimize digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising, to maximize customer acquisition and retention. Hands-on experience with digital marketing channels, including SEO, SEM, social media, email marketing, and advertising platforms.
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Has strong understanding of ecommerce and digital marketing best practices, including SEO, SEM, social media advertising, and email marketing. This includes website content to support traffic and conversion goals, editorial planning, content development, paid ads, paid and earned media, SEO/SEM, social media and community management, email marketing, etc.
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Collaborate with content marketing, digital marketing, product marketing, brand activation, other business units, and North America and international channel marketing and corporate marketing/communications/media relations teams to support corporate and business unit goals and objectives.
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Autonomously manage the development and execution of media and digital marketing programs for priority or complex brands, including but not limited to linear TV, CTV, audio, OOH, digital and social advertising, search marketing (SEO/SEM), email communications, and website design/development that directly align with brand business objectives and reach target consumers.
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