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Overview: Hartford Athletic is seeking a Manager, Ticket Operations & Analytics, who is a data-driven decision maker motivated by the process of delivering a fan friendly buying experience after unearthing new sales opportunities.
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8+ years progressive marketing analytics, audience management, acquisition marketing and/or retention marketing experience with proficiency in CDP/CRM technology. Proficient in working with an array of MarTech Tools and data management platforms, Customer Data Platform, Salesforce CRM / Marketing Cloud Account Engagement (Marketing Automation), data exchanges, ad networks or demand side platforms (DSP.
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Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude) Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization.
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You will be a key player on our marketing team working with all aspects of the digital ecosystem - website optimization, social media, email marketing, SEO, PPC, content development, lead gen, nurturing and conversion optimization, and CRM management.
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Experience with product configurator platforms, preferably Epicor CPQExperience with application integration middleware (preferably MuleSoft)Experience with enterprise-level CRM software (preferably Salesforce, Pardot)Experience with enterprise-level ERP software (preferably Oracle EBS)Experience with Data and Analytics (Google Analytics, Power BI, Experience with at least one 3D CAD application (preferably Autodesk Inventor)Analytical abilities and problem-solving skills.
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Familiarity with ActiveCampaign's automation (or similar marketing automation software like Eloqua, Marketo or Hubspot), email campaigns, and CRM (Salesforce, Microsoft Dynamics, NetSuite) Experience working with 3rd party analytics tools ideally Looker and Google Analytics.
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Hands on experience with SEO/SEM, Google Analytics and CRM software. Manage and improve online content, taking Google Analytics and SEO into account. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies.
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Demonstrated experience with Digital Customer Experience domains, including: Lead and Opportunity Management, Customer Success, CRM, CPQ, Analytics, Master Data Management and Customer Support.
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Main discipline expertise: market research & insights, brand strategy, multichannel marketing (MCM), digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, content marketing, marketing & sales automation, digital media, social media, search (SEO/SEM), event/experiential marketing, marketing analytics.
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Demonstrated experience with and excellence in: content management systems such as WordPress; Imodules, Mailchimp, or other email crm systems, Google Ad Words, Analytics; copyediting and proofreading, with knowledge of AP style; and project management software such as Asana.
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You are a translator with research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that inspires strategic communications implementation.
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Digital marketing: You have the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile.
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Knowledge of marketing automation platforms (Marketo, Eloqua) and/or CRM systems (Salesforce, MS Dynamics) Understanding of and experience with analytics platforms such GA4, Looker and Google Tag Manager.
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Utilize advanced analytics tools and assess the effectiveness of gaming & art services, marketing strategies, and pre-cruise sales programs. Comfortable using collaboration and CRM tools such as Smart Sheets, Slack and Salesforce.
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Fluency is key email marketing and e-commerce analytical tools include Google Analytics, Power Bi, Google Cloud Platform. Minimum of 3 years' experience in executing email marketing and/or CRM channels, ideally within an email marketing/CRM agency or brand.
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