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Reporting to the Director of Marketing, the Channel Marketing Manager is responsible for developing and implementing B2B marketing strategies for a specific channel or channels.
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The Social Media Manager is a vital part of the Alira Health Marketing Team and member of Global Campaigns Team. In this role you will be 360 degrees responsible for Alira Health’s social media channels – from working on the B2B social media strategy alongside VP of Global Marketing and Director of Global Campaigns to implementing it in holistic manner working closely with Social Media Coordinator.
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Expertise in B2B marketing and branding strategy (company, content, portfolio, product positioning & messaging) SCHERMER is a Minneapolis-based integrated B2B marketing agency that is recognized locally and nationally as one of the best-of-the-best in B-to-B. Chief Marketer recognized us as one of the top 200 brand engagement & activation agencies in the U.S., B2B Marketing ranked us a Top 25 agency, we finished Runner-Up for the Association of National Advertisers' B2B Agency of the Year and were just one of 40 agencies profiled by Forrester in its first ever NA B2B Agency Report.
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10+ years in a B2B marketing role with experience in demand generation campaign development, deployment and measurement. The successful candidate has proven leadership expertise, particularly in partnering with strategic marketing, research and sales functions, to advise, develop and ensure alignment on demand generation campaign strategy, execution and performance measurement.
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Define and drive email marketing and SMS strategy for PDM's B2B clients. The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution, all within our B2B client roster.
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Experience in B2B marketing is absolutely necessary. Understanding of digital marketing and demand gen strategy & technologies. We need a seasoned professional with 15+ years of experience in a marketing agency , with B2B experience an absolute must.
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Develop multi-channel global B2B social media strategy in collaboration with VP of Global Marketing and Director of Global Campaigns to support holistic demand generation campaigns and branding needs.
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Assist with the B2B and B2B2C customer omni-channel marketing strategy, testing, execution, and measurement for all CRM/Lifecycle campaigns that deliver measurable business impact.
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Reporting to the Director of Marketing, this Channel Marketing Manager is responsible for developing and implementing B2B marketing strategies for containerboard and technical papers.
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We work with agencies and corporations across the country in the areas of Account Management/Client Services, Brand Strategy, Content and Digital Strategy, Traditional and Digital Media, Marketing Data Analytics, Search Marketing (PPC/SEO) and Social Media.
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Proven record overseeing the end-to end B2B marketing strategy and multi-channel execution experience to include research, positioning, and the ability to optimize campaigns based on results (emphasis in digital channels), preferably within the housing finance industry.
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The Marketing Specialist will lead market data analytics/insights to build up core-marketing strategy for Laser Printer, Inkjet Printer, Document Scanner, Label Printer, and Card Printer's B to B business group which has been established to address the growing needs of the new hybrid work/life environment, and to provide solutions/support to customers and companies that have adapted to a hybrid workstyle, including the home office and the workplace.
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The CGS Global Marketing Team is looking for an experienced Content Marketing Manager who can own, manage and execute the role – from strategy and planning through putting “pen to paper” and copywriting – not only across digital and social, but all sales enablement tools.
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Responsibilities include conducting keyword research, analyzing campaign performance, optimizing ad spend and ensuring localization is part of our marketing strategy. Communicate campaign results and insights with the marketing team and participate in strategy meetings to refine and improve paid media campaigns.
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5+ years of marketing leadership experience in one or more high-growth B2B SaaS companies, ideally as a VP of Marketing or Marketing Director. Responsibilities include leading the strategy, planning, research, creation, execution, and results of our marketing across the full life cycle, including: building and engaging our audience to create demand, generating signups, educating and nurturing free users, customers and partners in order to drive product adoption, sales, retention and upgrades.
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Virtual Reality Job Interviews
With the advent of desktop computers, the arduous task of scouring through weekly job classifieds became a thing of the past. The mid-1990s brought about a new era where job seekers could easily search and apply for jobs online. The introduction of AOL's Instant Messaging feature provided an even faster means for employers and candidates to communicate and schedule interviews. As smartphones became more pervasive in the early 2000s, hiring managers increasingly used phone calls for screening and interviewing candidates. Despite this trend, over 80% of interviews still took place in person.
A Potential TikTok Ban?!
As you may already know, there has been a lot of talk lately about the possibility of a TikTok ban. While this has not yet come to fruition, it's important to consider the implications this could have for businesses and recruiters who rely on TikTok as a platform to market their brand, recruit new talent, and connect with their audience.
The Effects of Workplace Racism and Sexism
One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?
When Rage Applying Strikes: How to Identify Unserious Candidates
As the job market remains highly competitive, we have seen a surge in "rage applying." This is when candidates apply to multiple jobs, often without considering whether they are truly interested in the role. Rage applying goes hand-in-hand with quiet quitting. Often, employees want to entertain the thoughts and feelings of leaving their job, but they aren't necessarily serious about leaving yet. Meanwhile, other employees engaging in this trend are actually trying to find a better role. As a recruiter, it can be hard to identify who are the real applicants in a sea full of quiet quitters, but understanding rage applying and identifying red flags will certainly help.
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In today's competitive job market, writing quality job ads is critical for attracting top talent to your organization. While networking and candidate referrals are prime real estate for finding qualified candidates, nothing beats the tried-and-true method of writing an extraordinary job ad. But while writing a great job ad is the first step, what's more important is increasing visibility. You could have the most detailed, well-written ad on the internet, but if no one sees it, then you are wasting time (and potentially money!). Employers often believe that job boards are the root of the problem, but you can learn how to increase job ad exposure by tweaking a few steps of your recruitment process.
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The job market has shifted significantly in recent years. The accelerated adoption of technology has not only pushed many companies into remote working arrangements but also increased the availability of supporting tools and technologies (i.e., video conferencing and collaboration software).
Building a Candidate Pipeline Through Internships
Building a candidate pipeline through a great internship program for local college students and recent graduates at local universities is a great and cost-effective way to attract and retain top talent. By offering meaningful and impactful work experiences, regular feedback, coaching, and mentorship, you can create a positive internship experience that will make your organization a sought-after destination for future employees. This not only benefits the organization in the short-term but also in the long-term, as you'll have a pool of well-trained and experienced candidates who may be interested in full-time employment once they graduate. Furthermore, building relationships with local universities and college students can increase brand awareness and build a positive reputation for your organization in the local community.