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VP of Brand Strategy
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- The VP of Brand Strategy develops and drives the agency’s strategy practice.
- The VP of Brand Strategy is responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities of a client’s business.
- Strong competency in qualitative research, with the ability to construct basic quantitative studies
- Expertise in B2B marketing and branding strategy (company, content, portfolio, product positioning & messaging)
- Experience in B2B marketing is absolutely necessary
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