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Sr Manager, Paid Media (Hybrid)
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- As a Senior Paid Media Manager, you'll play a pivotal role in creating and implementing strategies to elevate our company's online presence and performance.
- In this global role, you will manage, optimize, and scale paid media, pay per click and paid social campaigns, on Google, Bing, Facebook, Gartner, G2 and other platforms for our SaaS B2B business.
- Responsibilities include conducting keyword research, analyzing campaign performance, optimizing ad spend and ensuring localization is part of our marketing strategy.
- Develop and implement comprehensive paid media strategies across various channels, including Google Ads, Meta Ads, Gartner (PPC, PPL), G2, Bing Ads, LinkedIn Ads, Reddit Ads, YouTube, and programmatic platforms, to enhance visibility, lead generation, and sales for our SaaS B2B business
- Collaborate closely with the brand content marketing, SEO, CRO, and website teams to align paid media strategies with overall marketing objectives, ensuring seamless integration of ad campaigns, budgets, and landing pages for maximum effectiveness across different regions and audience segments
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