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VP, Editorial Strategy
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Full-time
- The VP, Editorial Strategy will drive Hallmark Media's SVOD business through insightful collaboration and a clear understanding of growing market share with a well-known brand.
- The VP will own and cultivate a programming strategy through calculated risk-taking, a test and refine mindset, and a strong desire to bring a best-in-class customer experience through the programmatic lens.
- Partners with SVOD leadership in developing holistic content strategy, overseeing content spend allocation by content genre/type, and ensuring ROI against KPIs.
- Creates in-depth valuation models formulating clear recommendations/analysis to assist with decision making.
- Identifies recommendations to refine the slate for Film and TV - including deal analysis, licensing/acquisitions evaluation, and Original content commissioning.
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