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VP, Creative Director
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Full-time
- Hudson Valley Credit Union is currently recruiting for the position of VP Creative Director.
- Primary Function: Translate business and marketing objectives into clear omni-channel creative strategies, and turn creative outputs into revenue.
- Lead the planning, execution, and optimization of integrated omni-channel brand campaigns including website, social media, email marketing, SMS marketing and digital advertising.
- Develop and implement a comprehensive content strategy that includes compelling storytelling through digital, video, photo, audio, copy, and print media that aligns with the company's strategic objectives and resonates with target audiences.
- Conduct market research, competitive analysis, and consumer insights studies to inform brand strategy development and optimization.
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