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Vice President of Digital Marketing
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- Reporting to the EVP, Sales & Marketing the VP, Digital Marketing is responsible for building and managing TCL’s digital footprint.
- This involves driving and managing digital marketing activities that support and compliment the internal efforts of sales, product marketing, communications and TCL’s channel partner community.
- This position will develop and execute the digital marketing strategy through the utilization of an internal staff (4) and third-party agencies.
- Team Lead – The VP, Digital Marketing will inherit and lead a team of 4 Digital Marketing professionals and third-party partnerships that aid in the execution of select marketing initiatives.
- Digital Program Management – Partner with the Director of Digital Marketing in the development and execution of plans that involve Pay per Click, SEO, Channel Syndication, Web site planning/support, Mobile Marketing, Search Marketing, and Analytics.
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