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Vice President, Marketing
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$185,400 - $287,370 a year
Full-time
- Reporting to the Co-President, Business Operations in a multi-faceted, multi-location academic and administration setting, the Vice President, Marketing is responsible for the short-/long-range marketing and strategic planning that includes direct and on-line marketing for new services, programs, and communications for expansion and growth.
- Drives the design and implementation of a strategic marketing strategy that creates a first impression that is second to none for multiple constituencies including but not limited to prospective students, the current student body, alumni clinical partners, regulators, banking partners and graduate employers.
- Evolve and diversify the integrated marketing and channel strategy across SEO, paid search, paid social, email marketing, display, retargeting, video to acquire and retain new students.
- Implement a content marketing strategy that drives awareness, differentiation and interest.
- Serves as the primary media strategist to leverage the University and College’s existing marketing efforts in direct response advertising including Social Media, online advertising, TV, radio, direct mail, and print by creating a multi-channel integrated expansion from traditional and online media to social networking outlets.
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