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Vice President, Brand Marketing
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- SH Hotels and Resorts management company operates upscale, lifestyle, and luxury 1 Hotels, Baccarat Hotels, Treehouse Hotels and SH Collection properties.
- The individual in this role has a deep understanding of building meaningful connections with consumers, forging integrated brand partnerships, and creating buzz in the market through experiential activations, while establishing strong foundations of brand and creative management.
- The VP of Global Brand Marketing is experienced in positioning the brands and their missions within the cultural zeitgeist – striking the right balance between limitless creativity and applying insights and data to inform all decisions.
- Track record in establishing brands and brand proof points through a variety of strategies, in a variety of channels – with focus on experiential, digital, social media and content marketing.
- Experience in the luxury / lifestyle brand marketing space a must, with understanding of bringing different brands to life to the respective consumer audience.
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