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Sr. Strategist
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- Favorite Child is part of Betty, a Quad agency offering a full slate of creative services including strategy, creative, design and content studios – all under one global roof.
- Named after Betty Quadracci—creative trailblazer & Quad co-founder— the Betty team boldly embodies the progressive standards that Betty believed in.
- With an opportunity to work remotely or out of one of our three locations in Minneapolis, MN, Chicago, IL or Dallas, TX, the Senior Strategist is a dynamic thinker who brings a broad business perspective and deep understanding of consumer behavior to the art of brand positioning, consumer validation, and brand architecture.
- Design and execute qualitative and quantitative research methodologies to uncover actionable insights.
- Craft brand positioning led strategies that define a brand’s personality, narrative, audience segment, vision, and potential
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