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Sr. Marketing Manager - Paid Media
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$115,000 - $184,307 a year
Full-time
- This role will support our various market teams including North America, MENA, APAC, European Markets, etc.
- Plan and manage large scale campaigns on social and display platforms (Facebook, Instagram, Twitter, DBM, YouTube, Snapchat, Apple Search Ads, TikTok, etc.)
- Optimize performance marketing campaigns to meet and/or exceed iHerb's goals through channel-specific levers, including but not limited to copy changes, bid adjustments & automation, budget allocation, a/b testing, placement testing, product feed optimization, etc
- Collaborate with Earned and Influencer Media teams to run paid social strategies alongside organic social strategies and content.
- Experience using Facebook Ads Manager, Twitter Ads dashboard, Google AdWords and other major social buying platforms.
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