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Sr. Manager - Performance Marketing
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- Working cross-functionally with our Ecommerce, Retail and Brand Marketing teams, and with a keen focus on key business metrics, experimentation and optimization, you will lead the expansion of our performance marketing channels to deliver profitable growth and a great customer experience.
- Oversee the vision, strategy and day-to-day execution of our digital and direct-to-consumer marketing channels, focused on driving both ecommerce and in-store revenue.
- Responsible for goal setting, planning, experimentation and optimization of Direct Mail, Paid Social, Paid Search, Product Listing Ads (Shopping), Display, Email and SMS.
- Partner with senior DTC and Marketing managers to understand their business objectives and be seen as the subject matter expert on performance marketing.
- Partner with Brand Marketing Team to plan, execute and measure media buying in support of key marketing initiatives and go-to-marketing plans.
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