Creative Alignments

We seek a bright, motivated individual to join our organization as a Senior Field Marketing Specialist.. The Senior Field Marketing Specialist will be part of the Marketing and Communications team.. The ideal candidate will be responsible for driving the success of Vicinity's account-based marketing (ABM) programs, which include building out our ABM program, developing content to support the sales team, sourcing and supporting local events, positioning our messaging in the local markets, and establishing how we will engage with our customers and prospects.. This is a full-time, exempt position that reports to the Senior Director of Marketing and Communications and is located in Boston, MA.. Develop creative, customized programs to drive demand in local markets, using a multi-channel, integrated marketing approach, including developing emails, ads, social, sales enablement, and in-person or virtual events.

field marketing specialist

Vicinity Energy We seek a bright, motivated individual to join our organization as a Senior Field Marketing Specialist. The Senior Field Marketing Specialist will be part of the Marketing and Communications team. This position will work closely with local sales teams, sales operations, and leadership to support our company’s strategic goals. The ideal candidate will be responsible for driving the success of Vicinity's account-based marketing (ABM) programs, which include building out our ABM program, developing content to support the sales team, sourcing and supporting local events, positioning our messaging in the local markets, and establishing how we will engage with our customers and prospects.    This fast-paced opportunity will play an integral role in Vicinity's efforts to grow its business. The perfect candidate will be eager to learn, creative, motivated, and have a proven track record of building ABM programs and managing events. This is a full-time, exempt position that reports to the Senior Director of Marketing and Communications and is located in Boston, MA.   Responsibilities   • Develop creative, customized programs to drive demand in local markets, using a multi-channel, integrated marketing approach, including developing emails, ads, social, sales enablement, and in-person or virtual events. • Gather intelligence on target accounts, including account profiles, relevant business needs, and new contacts, and use the information to prioritize and design ABM campaigns. • Develop content and presentations to accelerate and support the local sales teams. • Align with the overall marketing and communications plan to build local quarterly plans that support sales priorities. These integrated marketing programs may include: • Identifying and supporting local and regional events, developing, and executing roadshows and webinars that showcase our products and services and build thought leadership . • C-level targeted campaigns to create and accelerate opportunities. • Partner marketing programs to build co-marketing programs into regional marketing plans. • Develop communication, training, and support for the effective launch of marketing programs to the strategic directors and leadership teams, communicating results regularly. • Communicate regional and vertical trends to inform messaging and content for regional campaigns. • Identify other programs or processes to enable customer success and support account expansion, cross-sell and upsell opportunities. • Be the voice of the field by meeting regularly with sales leadership and account executives to know and understand what’s happening in the market, the latest trends, what messaging is resonating, and where we need to make improvements. • Know the monthly sales success metrics and create tactics that support the delivery of qualified sales leads for pipeline creation. • Partner with key stakeholders in Marketing and regional teams to align on strategy, plan, investments, and define what success looks like. • Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance and contribute to marketing KPIs and quarterly reporting to leadership. • Occasional travel may be required (up to 20%).     Qualifications and Experience   Education and Years of Experience    • Bachelor's Degree in business, communications, or related field . • 2 - 5 years of marketing experience.    Knowledge, Skills, and Abilities     • Demonstrated ability to effectively utilize CRM tools to generate and execute sales campaigns.  • Demonstrated effectiveness in leveraging data to accelerate sales and improve performance. • Command of Microsoft Office, including proficiency with PowerPoint and Excel. • Strong oral and written and problem-solving skills. • Ability to thrive in a face-paced, entrepreneurial environment and engage with other teams effectively. • Ability to think creatively and bring new ideas to the team and company. • Experience with technology or B2B desired, preferably in energy or related field. • Must be self-motivated and can work on own initiative, with high energy and an engaging level of enthusiasm.

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