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Simms Brings on Jordan Wand as Chief Product Officer
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- Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Jordan Wand as its Chief Product Officer.
- As CPO, Wand brings extensive experience in merchandising leadership, assortment planning, customer insights, market trend assessments, financial analysis, and omni-channel go-to-market strategy.
- Over the past three decades, Wand has worked for a variety of brands and organizations, within and beyond the outdoor industry.
- Prior to that, Wand held the role of Vice President, Outdoor at Under Armour and spent six years as the Vice President of Product & Marketing at Outdoor Research.
- Other notable roles include VP/General Manager of Apparel at Merrell, Global Director of the Advanced Innovation Team at Nike, and various leadership positions at Polo Ralph Lauren, encompassing 12 years.
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