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Shopper Marketing Manager, Or Solon, OH
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- Overall, shopper marketing plays a crucial role in driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers.
- Lead Shopper Marketing Agenda for several top accounts, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
- Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media Network, creative and media agency partners and internal stakeholders to maximize the shopper investment.
- Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.
- Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
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