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Senior Paid Social Media Analyst
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- Based in New York City and reporting to the VP, Digital Marketing, this position will be responsible for overseeing the development and execution of holistic Paid Social strategies for properties under the Scholastic umbrella.
- Lead development and execution of paid social media program, including, but not limited to: strategy development, campaign setup, optimization, and campaign management across Facebook, Twitter, Instagram, Pinterest, LinkedIn Ads, etc
- Daily monitoring of new and existing campaigns for KPI performance; troubleshooting and running reports to identify optimization opportunities (audience targeting, ad copy, spend, etc.)
- Support invoice management and ad-hoc requests for forecasting, reporting, billing, etc
- Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media.
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