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Senior Manager, Email Marketing Programs
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- The Sr. Manager, Email Marketing Programs will manage the Email Marketing projects/programs on a national level, focusing on strategic and tactical execution of new automated programs for residential, small business and enterprise brands - from ideation to devising complete Project Management plans, timelines, and work assignments, to a successful, on-time launch.
- As a member of the Digital Marketing team, this role will work with the greater Corporate marketing, Local marketing, and cross-departmental teams to: deliver enterprise-level marketing programs, liaise with the Omni-Channel Digital and Retentions Teams, run analytics and reporting to deliver program insights, innovation, and provide a strong omni-channel alignment.
- Develop and launch a Customer TouchPoints Program for business customers while working closely with the B2B Marketing team.
- Collaborate closely with the Omni-Channel Digital and Customer Retention teams to deliver email marketing automation and holistic program engineering.
- Build dashboards in Google Looker Studio/Tableau, to review and understand programs performance; propose program optimizations, testing and foster innovation and Best Practices in everyday work.
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